MENU
SEARCHJoico’s goal is to “Turn Heads.” In addition to being the brand’s new tagline, Turn Heads represents Joico’s 2013 transformation.
Joico Power Series styling products.
Joico’s goal is to “Turn Heads.” In addition to being the brand’s new tagline, Turn Heads represents Joico’s 2013 transformation with new product formulations, new packaging, new styling products and new DNA based technology for hair reconstruction and repair. Joico has also developed a new patent-pending Bio-Advanced Peptide Complex for targeted hair repair by replicating the exact amino acids in the exact order of the peptides that cause damage.
“By mimicking the exact peptide chain needed to optimally repair and protect hair, Bio-Advanced Peptide Complex goes above and beyond the limits of human hair keratin, not only repairing the exact sites of damage, but also preventing future damage with a molecular shield of protection that lasts up to 25 shampoos,” says Rushi Tasker, director of research and development. This technology is now featured in the formulations of all Joico shampoos, conditioners, treatments and the new stylers.
Joico is debuting new packaging along with its new Turn Heads initiative.
Joico is also introducing a new collection of styling products, the Power Series with AquaLastik which deliver long-lasting hold that is flexible and humidity proof. The Power Series holds styles without stickiness or stiffness for up to three days.
“Joico has always been a leader in hair repair and hair reconstruction. We pioneered this, and with this latest amazing breakthrough in our science, the basis of every great product we produce, we are not just leading the way, we are forging a new way to think about hair care,” says Sara Jones, senior vice president and general manager of Joico. The new Power Series and new styling line are available in salons January, 2013. Visit joico.com.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
The 2026 Faces of Sola Visionaries encompass industry leaders driving innovation and meaningful change on their own terms.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
A new professional smoothing collection designed to help stylists control frizz and humidity while maintaining natural-looking results.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
A new report criticizes the regulations' impact against students and entrepreneurs.
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
amika's new Stylist Circle is a community-first model designed to reflect and support the full spectrum of today's working stylists. Find out how you can join.
