
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
"Hey Alexa, open Kenra Color" - Amazon Alexa now gives professional stylists a helping hand by alleviating the messiness of a traditional color manual with innovative skill feature by Kenra.



The Kenra Color Voice Assistant Skill, an industry first hands-free smart assistant feature, available on Amazon Alexa.
Kenra Professional
Kenra is bringing the future of hair care to salons this year with the Kenra Color Voice Assistant Skill, a hands-free smart assistant feature, available on Amazon Alexa. The innovative tool will allow professional stylists to focus on client care and alleviate the messiness of digging into a color manual.
The assistant offers three primary educational areas: color conversions, mixing instructions and processing times. With the hands-free assistant - industry professionals will be able to get the information they need quickly without skipping a beat.
"We believe that voice is the perfect technology for the private color bar section of the salon, and we continue on our mission to find and develop simpler, more efficient ways to combine tech innovation with education, specifically for our professional stylists," said Ryan Brown, digital director at Kenra Professional.
The AI assistant offers conversion support for the top twenty-five permanent shades of the industry's leading brands. Additionally, the feature works fast to determine best mixing ratio for Kenra Color permanent and demi-permanent lines, including often tricky gray coverage ratio.
One of the most familiar smart assistants in the United States today, Amazon Alexa is being utilized more and more by businesses as individuals are starting to understand the productivity advantages of the device.
"Voice is one of the fastest-growing segments in the technological industry. We firmly believe that voice is the future in private spaces of homes and businesses," added Brown. "From smart speakers to portable smart headphones, the frictionless, time-saving aspects of voice technology will only accelerate the adoption."
Now professional hair stylists can get in on the trend as the tool enables them to work better, in turn, boosting salon reputation and services. The feature is available on the Amazon Alexa Skill Store, with plans to further update the tool and develop its abilities for later this year. Kenra has dedicated much effort into researching and creating additional tools that could be utilized through the Amazon Alexa, promising to "solve tomorrow's issues, today."

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai