
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Stephanie Sandoval will oversee all aspects of Keratin Complex’s international and chain sales and education division.

Keratin Complexannounces that Stephanie Sandoval has joined the company as a Vice President of Sales. Sandoval will oversee all aspects of Keratin Complex’s international and chain sales and education division.
Most recently, Sandoval served as the Vice President of International Sales at Brazilian Professionals, whose brands include Brazilian Blowout and B3 Brazilian Bondbuilder. During her 5-years at Brazilian Professionals, Sandoval spearheaded the company’s international growth and led their global expansion—routinely and continually exceeding goals. Prior to her work there, Sandoval was responsible for international business development at Mirabella Beauty Products.
“I am delighted to be joining Keratin Complex and excited for the opportunity to be part of such a passionate and innovative team. There is so much forward momentum with Keratin Complex right now and I look forward to spreading the word about the unique benefits and incredible quality of their ‘signature keratin’ that sets it apart and above every brand in the market. It’s all about transformative hair health, which is what salons and their valued clients want,” commented Sandoval.
Keratin Complex President, Noah LeFevre, commented, “Stephanie joining the team at Keratin Complex represents a major step forward for the brand. Her knowledge of the global beauty landscape will be a tremendous addition to our program. Stephanie’s hire represents our commitment to remaining the top ranked smoothing company in the world.”
Sandoval will begin her tenure with Keratin Complex on December 2nd, 2019.
ABOUT KERATIN COMPLEX
Keratin Complex, a leading full-service professional beauty manufacturer, was founded in 2007 and quickly gained national and international recognition thanks to its revolutionary keratin smoothing treatments. Keratin Complex realized that the key to creating an innovative treatment that was both gentle and effective lay in harnessing the power of keratin, an essential hair protein that delivers incredible benefits, all without breaking the bonds of the hair. Since its launch, Keratin Complex has introduced a number of ground-breaking products, including KCMAX – the company’s newest, strongest, straightest smoothing treatment yet.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai