Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Keune: Trusted, Global Color and Haircare
Who We AreKeune Haircosmetics, an independent family business based in the Netherlands, was established more than 90 years ago. Today, the company’s haircolor, haircare and styling products can be found in more than 70 countries.First ...
October 7, 2015
From left to right: From left to right: Keune’s Academy and Technical Director Chris Sulimay; COO Technical Director Chris Sulimay; COO Andrew Biazis; National Field Education Andrew Biazis; National Field Education Manager Jessica Mills
Sponsored by
3 min to read
Who We Are
Keune Haircosmetics, an independent family business based in the Netherlands, was established more than 90 years ago. Today, the company’s haircolor, haircare and styling products can be found in more than 70 countries.
First Person
Keune’s Academy and Technical Director Chris Sulimay examines the company’s unique culture and how Keune Academy can help a salon owner brand and build their business.
Notable Launch
Our Tinta Color Ultimate Cover Series was our most important launch to date this year. This series offers additional gray coverage on resistant gray hair. In 2015, we added a medium-brown and a dark-brown to the Ultimate Cover Natural Shades, as well as Ultimate Cover Shades that have added tones to create perfect gray coverage. The formulas also have nourishing ceramides that, along with the Triple Color Protection of Tinta Color, leave the hair with lots of shine and in amazing condition.
A Family Affair
Keune’s culture is built around our extended family, innovation and professional excellence. After 93 years, Keune is still family-owned and operated. There’s a sense of camaraderie from the highly engaged Keune family of four generations and our North American team members, to the worldwide family of salon profes-sionals in more than 70 countries and, most importantly, our clients.
Keune lives our dedication to both salon professionals and their clients by using only top-quality ingredients in our products. Keune’s color, care and styling ranges are constantly evolving to offer a wide range of current products that stylists need. Integral to our culture, we provide stylists with the tools and accompanying education they need to create and recreate looks that inspire them behind the chair and delight their clients. Whether at the Keune Academy in Atlanta or an in-salon class across North America, we strive to educate Keune users on how to properly color hair—not just how to use our products. Keune’s mission statement really does set the tone for who we are: “Together, we dedicate ourselves to the creation of true elegance.”
A Class for Everyone
At our flagship North American Acad-emy in Atlanta, we offer more than 30 programs a year focusing on a wide range of advanced education. From technical classes to business-building and branding, we support the needs of every stylist and salon owner. Business-building classes like “Brand U” and “Socially Acceptable” are perfect for salon owners and stylists who want to learn how to gain more exposure and attract more of the right kind of clients to their salons. Also, through the Keune Loyalty Club, salons and stylists can earn rewards, including in-salon education on business-building topics ranging from amazing formulation to hands-on workshops and exceptional color consultations.
Formulation for Success
Keune uses a standard level system, with the exception of level 2. We recommend a custom formula for gray coverage with the addition of natural or ultimate cover. Keune fashion shades are formulated with a primary and secondary tonality to give stylists the maximum impact from their color choices. The secondary tone assists the primary character in neutralization or accentuation.
More In The Know
The Doux Launches Roblox Hair Salon Game Celebrating Textured Hair and Entrepreneurship
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
Premiere San Antonio Presented by SalonCentric Achieves Record-Breaking Success in Historic Partnership Year
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
by Anne Moratto
House of Wella Los Angeles Brings Fall/Winter 2026 Trends to the Stage and Innovation to the Salon
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
by Anne Moratto
The Industry Remembers and Mourns Educator and Artist Dominique LyVar
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
by Angela Reich
Brad Johns Dies at 70: A Friend Remembers the Celebrated Celebrity Colorist
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
by Anne Moratto
Salon Today 2026 Technology Guide
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
Looking Inward: With Community at Its Heart, Davines Reinvents Its Pro Channel for North America
The Davines Edit reflects the brand’s passion for people and planet.
by Anne Moratto
RÜTE Wash Launches Shower Cap Designed for Crown Washing and Hair Extensions
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
by Anne Moratto
Premiere San Antonio Returns as a Must-Attend Beauty Trade Show in the Southwest
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
by Anne Moratto
MODERN SALON Boot Camp Is Coming to Philadelphia
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
by Anne Moratto
Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
by Anne Moratto
Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
by Anne Moratto
Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
by Staff
Pro Beauty Pulse: A Monthly View of Industry Confidence
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
by Stacey Soble
ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
by Stacey Soble
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai