Professional haircare brand Keunepartnered with Paloma Wool as the official hair sponsor for the brand’s highly anticipated show during Paris Fashion Week. The collaboration brought Keune’s backstage expertise to the runway, creating hair looks that perfectly complemented the spirit of the Autumn/Winter 2026 collection.

The Hair & The Collection

Led by renowned hairstylist Ramona Eschbach, the backstage team developed a series of styles that echoed Paloma Wool’s distinctive aesthetic: intimate, thoughtful, and subtly unconventional. The hair direction balanced sleek, polished finishes with soft, undone waves, while select looks embraced more sculptural shapes designed to frame the face and enhance the collection’s strong silhouettes.

The Autumn/Winter 2026 collection, designed by Paloma Lanna, explored the contrast between structure and playfulness. Tailored garments and precise cuts evoked the feeling of heirloom pieces passed through generations. Interwoven throughout the collection were unexpected, whimsical elements, including oversized fuchsia bows and discreet stuffed animals integrated into the styling, adding a playful disruption to the otherwise refined aesthetic.

The inspiration stemmed from Lanna’s personal ritual of carrying a small stuffed fox during work travels as a grounding symbol. This image — a woman navigating the professional world while holding onto something lighthearted and personal — became a central narrative for the collection.

Performance-driven Styling

Backstage, Keune’s professional styling products ensured every look translated seamlessly from preparation to runway. The show also offered an early preview of upcoming developments within Keune’s styling range, set to launch globally in May 2026. The new chapter introduces enhanced textures, signature scents, and faster working formulas designed for both professional stylists and everyday users.

Backstage Essentials

To create the runway looks, the team relied mainly on these products:

1. Resetter - Infused with prebiotics, rosemary, and betaine, it not only nurtures a healthy scalp but also protects your strands from heat up to 230°C/446°F.

2. Get A Grip - Invisible dry texturizing spray that adds volume and tousled texture with a medium hold.

3. Free Styler - 360° hairspray offering a medium hold that’s buildable and lasts up to 24 hours.

4. Clean Slate - Dry shampoo that absorbs oil and impurities, thanks to its dry cleansing complex. After use, hair feels cleaner and fuller.

The partnership between Keune and Paloma Wool highlights a shared commitment to creativity, craftsmanship, and modern expression, bringing together fashion and professional hair artistry on one of the industry’s most influential stages.