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SEARCHClairol Professional has reinvented the venerable Miss Clairol brand with Liquicolor Permanente, for color that provides as much as 84 percent more conditioning properties than leading professional cream colors. Liquicolor Permanente contains Soy4plex technology for rich, healthy-looking hair color. The new formulation will deliver the same consistent, easy-to-use color that has always been delivered by Miss Clairol, but with improved condition from the proprietary Soy4plex.
Clairol Professional has reinvented the
venerable Miss Clairol brand with
Liquicolor Permanente, for color that
provides as much as 84 percent more conditioning
properties than leading professional cream
colors.
Liquicolor Permanente contains Soy4plex
technology for rich, healthy-looking hair color.
The new formulation will deliver the same
consistent, easy-to-use color that has always been
delivered by Miss Clairol, but with improved
condition from the proprietary Soy4plex.
Liquicolor Permanente expands on the Miss
Clairol palette with 59 intermixable shades in 10
tonal pillars for accurate shade selection. The
tonal pillars include neutral, gold neutral, gold, ash, intense ash, red neutral, red violet,
red, intense red and intense red violet. The new launch also includes seven new shades-
12AA-BV, 4G, 5G, 5RR, 4RRV, 3RRV, 2RRV.
Clairol Professional Artistic Director Danny Lapointe says, "They said it would be
more conditioning, but I was amazed when I actually felt the difference. Clients and stylists
are going to be thrilled with these results." Visit clairolpro.com to register for a free sample
kit or enter the sweepstakes to win free color for a year. Read about the launch.
Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.
Salon owner, tech founder, and educator Universe Walker will bring her signature workshop, The Art of Dry Cutting, to Brooklyn on July 20, offering stylists a chance to deepen their understanding of shape, movement, texture, and dry cutting.
As part of our ongoing commitment to sharing resources that help beauty professionals stay informed, we thought it was worth introducing our audience to The Chatter and the unique perspective it brings to industry conversations.
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Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
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The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
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SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
The 2026 Faces of Sola Visionaries encompass industry leaders driving innovation and meaningful change on their own terms.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
A new professional smoothing collection designed to help stylists control frizz and humidity while maintaining natural-looking results.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
