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SEARCHClairol Professional has reinvented the venerable Miss Clairol brand with Liquicolor Permanente, for color that provides as much as 84 percent more conditioning properties than leading professional cream colors. Liquicolor Permanente contains Soy4plex technology for rich, healthy-looking hair color. The new formulation will deliver the same consistent, easy-to-use color that has always been delivered by Miss Clairol, but with improved condition from the proprietary Soy4plex.
Clairol Professional has reinvented the
venerable Miss Clairol brand with
Liquicolor Permanente, for color that
provides as much as 84 percent more conditioning
properties than leading professional cream
colors.
Liquicolor Permanente contains Soy4plex
technology for rich, healthy-looking hair color.
The new formulation will deliver the same
consistent, easy-to-use color that has always been
delivered by Miss Clairol, but with improved
condition from the proprietary Soy4plex.
Liquicolor Permanente expands on the Miss
Clairol palette with 59 intermixable shades in 10
tonal pillars for accurate shade selection. The
tonal pillars include neutral, gold neutral, gold, ash, intense ash, red neutral, red violet,
red, intense red and intense red violet. The new launch also includes seven new shades-
12AA-BV, 4G, 5G, 5RR, 4RRV, 3RRV, 2RRV.
Clairol Professional Artistic Director Danny Lapointe says, "They said it would be
more conditioning, but I was amazed when I actually felt the difference. Clients and stylists
are going to be thrilled with these results." Visit clairolpro.com to register for a free sample
kit or enter the sweepstakes to win free color for a year. Read about the launch.
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Sponsored by BeautyWorld Dubai
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As part of our ongoing commitment to sharing resources that help beauty professionals stay informed, we thought it was worth introducing our audience to The Chatter and the unique perspective it brings to industry conversations.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
