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SEARCHAnjanette Sinesio has created a new way to help women cope with the hair loss side affects of chemotherapy by transforming their precious hair into precious diamonds.
SKY and LIVI is a diamond & jewelry company born out of a desire to redefine the way a woman copes with hair loss from chemotherapy. SKY and LIVI turns this side effect of cancer treatment into a personal symbol that inspires, creating a real, lab-grown diamond produced from a lock of hair and set into a beautiful pendant– a powerful symbol of endurance.
Founder & CEO of SKY and LIVI, Anjanette Sinesio has traveled the globe marketing and selling luxury jewelry and diamonds to high-end international clientele. She has also seen her friends and family battle cancer. Sinesio felt that one's emotional state played a huge part in survival. She researched a new technology, which creates diamonds in a laboratory from the unique carbon signature of a person’s hair. “I see the diamond and pendants I designed as an outward symbol of a woman's unwavering strength to fight cancer. It’s her chance to tell cancer, you can take my hair, but you can’t take me,” says Sinesio.
More and more stylists across the country have become integral in helping their clients through this moment in their lives. “As stylists, we all have worked with clients going through this particularly difficult time and obviously we, of all people, know how connected women are to their hair,” says salon owner Sonya Dove. “So, when Anjanette came to us with her new business we were so moved. It’s great to finally be able to suggest such a beautiful and meaningful way to cope with their hair loss.”
As part of a commitment to give back and do more, SKY and LIVI will donate $100 from every diamond sale to their charity partner, Look Good Feel Better. www.skyandlivi.com
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