L’Oréal Professionnel USA has announced the appointment of Emilie Poisson as General Manager for the brand in the U.S. In her role, Poisson will oversee all aspects of business leadership and drive L’Oréal Professionnel toward continued, sustainable growth.

“Moving to the professional products division has been something I have wanted to do for quite some time,” said Poisson. “The passion of hairdressers, the emotional connection they foster with clients, and the community they create is what makes this industry unique and why I am so excited to be a part of it!”

Poisson, a French-American, has worked with the L’Oréal Group for the past 18 years. With experiences in multiple L’Oréal brands, she has had the opportunity to work on different beauty categories including hair color, makeup and skincare, in both France and in the US. Most recently, Poisson was a General Manager for L’Oreal Travel Retail Americas based in Miami.

Poisson aims to collaborate closely with L’Oréal Professionnel salons and hairdressers to foster solid relationships and to ensure the professional continues to be at the core of the brand.

us.lorealprofessionnel.com/