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SEARCHWho We Are: Founded in 1978 in Minneapolis, Minnesota, Aveda creates high-performance, plant-based products for beauty professionals and consumers. Aveda innovates by combining the principles of modern science and Ayurveda, the ancient healing ...
Who We Are:
Founded in 1978 in Minneapolis, Minnesota, Aveda creates high-performance, plant-based products for beauty professionals and consumers. Aveda innovates by combining the principles of modern science and Ayurveda, the ancient healing art of India, to develop performance-driven hair, skin and body products. Made with pure flower and plant essences, products are created with respect for the Earth, alongside a comprehensive menu of ritual-based treatments for holistic beauty.
First Person
Ian Michael Black, Aveda’s global artistic director for haircolor, talks about educational opportunities and what inspires him.
Natural Shades
Aveda Full Spectrum haircolor is up to 99-percent naturally derived for amazing color guests can feel good about. Full Spectrum is developed at Aveda’s botanical laboratory on a 58-acre Certified Wildlife Habitat in Blaine, Minnesota, and manufactured with 100-percent wind power in its primary facility, a first for the beauty industry.
Full Spectrum cartons are also made from 100-percent recycled Forest Stewardship Council certified fiber, containing a minimum of 77-percent post-consumer recycled fiber. The 2.8-ounce tube caps are made from 100-percent recycled material, with a minimum of 85-percent post-consumer recycled resin.
Trend-Focused Culture
In the fall and spring every year, Aveda launches a new trend-based collection to create a fresh color story, which includes customized formulas and unique combinations of bases and tones. Beyond haircolor, Aveda also offers cut, style and makeup inspiration in these collections, which are designed to create a complete look. Colorists and guests can also explore looks and fi nd endless inspiration from the Aveda Instagram and Facebook communities through #AvedaColor. My Aveda Makeover also lets colorists help guests see
Formulation for Success
Aveda Full Spectrum Haircolor is a customizable, professional system consisting of Full Spectrum what a dramatic color change or a natural hue boost would look like through a virtual makeover program at aveda.com/myavedamakeover.
Protective Permanent Creme Haircolor, Full Spectrum Deposit-Only Haircolor and Full Spectrum Deep Extra Lift and Deposit Creme Haircolor, delivering beautiful, fade-resistant results and vibrant shine. Aveda Full Spectrum consists of an amazing array of Pure Tones and Natural Series Bases, Pure Pigments, Universal 0N and a gentle Extra Lifting Creme. These options can be combined or used alone to create perfectly personalized, luscious, lustrous, long-lasting color.
Makeup, brow and hair artists from across the United States won 10 medals at the OMC Hairworld World Cup 2026, held October 11–12 at Paris Expo Porte de Versailles.
In this role, Parsons will oversee Sales, Marketing and Education, driving growth across Kao's professional salon, distributor, retail and e-commerce channels while advancing the company's long-term vision for the North American market.
Premiere Anaheim announces SalonCentric, a leading distributor of salon professional products, as its newest education and show pass sales partner, marking SalonCentric's first-ever presence at the Anaheim show.
Two of our favorite looks from the LACMA Gala were elegant, timeless takes worn by actresses Nicole Kidman and Anya Taylor-Joy.
At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.
Premiere Show Group has announced IN FOCUS, the creative campaign behind the Premiere 2027 Show Tour, developed in collaboration with award-winning Ashlee Norman Hair & Team.
Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.
Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.
Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.
A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.
This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.
Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.
Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
