The Matrix Style Link Air Dry Boho Creams come in three different types that allow hair to be air dried or "low dried" to produce defined curls, smooth strands, or wild texture.

Air Dry Twisted BOHO defines and controls curls for all curl types, Air Dry Chill BOHO smooths flyaway pieces for a lightweight, controlled finish, and Air Dry Wild BOHO produces modern texture for messy, undone looks.

A dual system pairs hard-holding latex polymers for control with soft-holding latex polymers for body and a soft, clean feeling. Together, they provide just the right amount of hold to produce natural movement, control and malleable hair.

To support the launch, Matrix Artistic Directors have created a collection of BOHO hair hacks and styles that evoke the casual, easygoing vibe of the products. The how-to directions will be available when Matrix Style Link Air Dry BOHO Creams arrive in fine salons in May 2017.

For more information, visit www.matrix.com.