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SEARCHTo kick off the event, the six winners of Matrix’s Spread the Love competition were greeted by their mentors, Matrix Artistic Designers Nicholas French, Brian and Sandra Smith, Patrick McIvor, Daniel Roldan, Ammon Carver, Chrystofer Benson and Nick Stenson. Before their departure on their six-month tour across the nation, they received computers, cameras and phones to document their journey. They also received a blogging tutorial from MODERN’s Executive Editor of Social Media and Video Alison Shipley. Shipley hosted blogger training workshops for the 100-plus Spread the Love salon owners and stylists, along with the winners.
The event:
Matrix's Imagination event held at JW Marriott Palm Springs
Resort and Spa in Palm Desert, California.
The details: Matrix welcomed 1,600 attendees for education, inspiration
and motivation to "Spread the Love!"
Spread the love: To kick off the event, the six winners of Matrix's
Spread the Love competition were greeted by their mentors, Matrix Artistic
Designers Nicholas French, Brian and Sandra Smith, Patrick McIvor, Daniel
Roldan, Ammon Carver, Chrystofer Benson and Nick Stenson. Before their
departure on their six-month tour across the nation, they received computers,
cameras and phones to document their journey. They also received a
blogging tutorial from MODERN's Executive Editor of Social Media and Video
Alison Shipley. Shipley hosted blogger training workshops for the 100-plus
Spread the Love salon owners and stylists, along with the winners.
General session: The first-day featured the brought-to-life 2010 NAHA
submissions of Matrix Artistic Designers: The Smiths, French, McIvor,
Roldan, Carver, Benson and Stenson. Matrix also announced the launch of
two new sites: chairsofchange.com-a philanthropic initiative that recognizes
and empowers stylists to contribute positive change in their communities
and mymatrixfamily.com, Matrix's professional online community. Here, users
will create profiles, unlock codes to earn new "badges," follow the Spread
the Love winners and salons, as well as get education, techniques, product
knowledge and business support.
Motivation: Dr. Lew Losoncy, motivational speaker, pumped up the
crowd with his inspirational message on industry pride, plus the unveiling of
his newest book ON, co-written by Matrix Vice President and General Manager
Colin Walsh.
Party on: A "Digital Extravaganza" party allowed attendees to create their
profiles on mymatrixfamily.com, and get a shot at unlocking several profile
badges for a chance at winning great prizes. At the "Decade of Love" party,
attendees wore 1960s gear for a night of laughter and music and were treated
to a surprise private concert by Love Train artists The O'Jays!
MODERN's Executive Editor of Social Media and Video
Alison Shipley with the six winners of the Spread the
Love competition, at the Digital Extravaganza.
Nick
Stenson's
puppeteering
act at
Imagination
had dancers
swinging in
the air, and
the crowd
cheering in
response.
Shipley with Matrix's Vice
President and General
Manager Colin Walsh, who
announced the launch of his
book ON-A Brilliant Way to
Live and Work, co-written by
Dr. Lew Losoncy.
Matrix Artistic
Designer Nicholas
French on stage
at the kick off of
Imagination.
Matrix leaders and Imagination
attendees "spread the love."
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