Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Meet Prose: Custom-made Hair Care Products Co-created by Industry Hair Professionals
Whether clients collaborate with their own hair stylists or go directly to Prose, they benefit from hair professionals’ expertise and algorithm-driven formulations for the most unique and essential hair care products.
by Staff
March 26, 2018
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2 min to read
Whether clients collaborate with their own hair stylists or go directly to Prose, they benefit from hair professionals’ expertise and algorithm-driven formulations for the most unique and essential hair care products. The Prose collection includes a custom shampoo, conditioner and hair mask, which are freshly made-to-order in NYC.
The brand is founded by a team with 40 years of combined experience in beauty, science and technology and includes CEO Arnaud Plas, R&D Advisor Catherine Taurin, CTO Nicolas Mussat and VP of Product Paul Michaux.
“With an experienced group of investor partners by our side, we’re thrilled to be able to build Prose and offer a true and unique salon-quality experience,” Plas said. “We’re reinventing the way that stylists retail products by enabling them to co-create the unique hair care solutions that their clients need. With Prose, salons and stylists can now grow sustainable retail businesses with made-to-order products that can’t be found elsewhere.”
The Prose Experience
Clients begin with a holistic consultation by their stylist or on their own on prosehair.com, assisted by a Prose professional, to assess scalp needs, hair goals, lifestyle habits and environmental exposure (pollution, UV, humidity, etc.). This guarantees only the most essential ingredients are bottled to effectively treat and nourish hair for long-term health. Each exclusive formulation also accounts for personal preferences, whether they are vegan, gluten or fragrance-free. Prose’s in-house team of chemists and engineers have sourced 76 highly effective natural ingredients and developed a proprietary algorithm that evaluates 85 data points to create exclusive, custom-made formulas with more than 50 billion combinations.
Prose is currently building a network of hair-obsessed stylists through its proprietary platform, and 1.2 million hairstylists in the U.S can now register on the brand’s website and download the app (iPad only) to join the community. After the consultation and answering all the questions, clients simply select order on the app, and the three products are shipped directly to their home—eliminating the need for inventory while still allowing stylists to earn a commission from the products they sell.
More In The Know
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Premiere San Antonio Presented by SalonCentric Achieves Record-Breaking Success in Historic Partnership Year
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House of Wella Los Angeles Brings Fall/Winter 2026 Trends to the Stage and Innovation to the Salon
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The Industry Remembers and Mourns Educator and Artist Dominique LyVar
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by Anne Moratto
Salon Today 2026 Technology Guide
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Looking Inward: With Community at Its Heart, Davines Reinvents Its Pro Channel for North America
The Davines Edit reflects the brand’s passion for people and planet.
by Anne Moratto
RÜTE Wash Launches Shower Cap Designed for Crown Washing and Hair Extensions
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by Anne Moratto
Premiere San Antonio Returns as a Must-Attend Beauty Trade Show in the Southwest
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by Anne Moratto
MODERN SALON Boot Camp Is Coming to Philadelphia
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Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
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by Anne Moratto
Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
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Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
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Pro Beauty Pulse: A Monthly View of Industry Confidence
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In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai