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Modern Reports: ISSE Long Beach 2015
Show StoppersThe Event: Professional Beauty Association’s (PBA) International Salon and Spa Expo (ISSE) January 24-26 in Long Beach, California. The Details: Nearly 44,000 beauty professionals attended the West ...
Lauren Quick・Contributor
More than 40 stylists competed in senior and junior categories for long hair bridal and avant garde competitions.
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Show Stoppers
The Event:Professional Beauty Association’s (PBA)International Salon and Spa Expo (ISSE) January 24-26 in Long Beach, California.
The Details: Nearly 44,000 beauty professionals attended the West Coast trade show to learn, compete and seek inspiration from the biggest names in beauty.
ISSE “Best of” Awards: The Beauty Blogger Café was new and featured an area where exhibitors could meet with top beauty influencers from the internet. The bloggers chose ISSE’s “Best of” awards.
Hair. Best new product: Glam Palm Simple Touch Flat Iron; Best establish product: Color Wow Root Cover Up
Skin. Best new product: Glycelene Rejuvenation Cream; Best established product: Daily Concepts Konjac Sponges
Nails. Best new product: Caption by Young Nails; Best established product: MoYou Nail Stamping Kits
Best of Show: Daily Concepts Konjac Sponges
Who’s Who: Attendees got to rub elbows with some esteemed artists on the floor and check them out on stage. Ted Gibson, the Vidal Sassoonteam, Martin Parsons and Beth Minardi presented to attendees, and many presented cutting-edge new collections and products.
Trending: Men’s grooming, extensions and new nails products were in full force at ISSE 2015. Many brands, such as Woody’s, are launching beard-specific oils and conditioners; and the American Crew booth was bustling as it named Alyssa Brasket its All-Star Challenge winner—she’ll go on to represent the U.S. in Rome for the international All-Star Challenge.
Save the Date: ISSE Long Beach 2016 is January 30-February 1, 2016.
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