
America's Beauty Show Opens Entries for the 2027 ABS Global Image Awards
This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.
The Professional Beauty Federation (PBF), held its 15th annual Welcome to Our World (WTOW) event in Washington, D.C. on Sept. 28. WTOW creates a mini-salon/spa-like atmosphere on Capitol Hill where members of the professional beauty ...





More than 100 beauty professionals donated their time and services for this year's Welcome to Our World.
The Professional Beauty Federation (PBF), held its 15th annual Welcome to Our World (WTOW) event in Washington, D.C. on Sept. 28. WTOW creates a mini-salon/spa-like atmosphere on Capitol Hill where members of the professional beauty industry provide services to Members of Congress and their staff. The purpose of the event is to educate Members of Congress about the power and influence of the $48 billion dollar salon industry.
“The Professional Beauty Federation brings Welcome to Our World to Capitol Hill as a way to showcase the talents of our industry. These in person meetings also provide us with an opportunity to share our successes and concerns with our public policy makers,” said PBF Member and Professional Beauty Association Executive Director, Steve Sleeper.
The PBF is a non-profit coalition of businesses and associations, including the Professional Beauty Association, the American Association of Cosmetology Schools, the International SalonSpa Business Network, International Spa Association, OPI, JCPenney Salons, Sexy Hair, and the Personal Care Products Council. The group works together to advance the interests of America’s professional beauty industry. WTOW provides an opportunity for PBF members to speak directly to Members of Congress about the professional industry’s key issues, including modernizing the United States Food and Drug Administration’s (FDA) cosmetic laws, access to cosmetology education and financial aid, equitable taxation, and small business support.
“The Professional Beauty Federation was pleased to be back on Capitol Hill to educate Members of Congress about the economic impact of the professional beauty industry. With close to $86 billion dollars in annual sales, the professional beauty industry remains a steady and significant contributor to the U.S. economy. Additionally, Welcome to Our World allows us the opportunity to speak directly to members about important issues such as student funding, tax reform and FDA reform for personal care product manufacturers. This event provides us the opportunity to share our successes as well as our concerns with Members of Congress” said PBF President and OPI Products, Inc. Senior Vice President Eric Schwartz.
Over 100 professional beauty industry volunteers supported this event by donating their time and services. Industry partners such as OPI, John Paul Mitchell Systems, Orly, Sexy Hair, Fullips, Fromm, Make My Day Beautiful!, Elizabeth Arden Red Door Spa, Alexandria Professional, Joe Grooming, and Mary Kay donated products to support the event.

This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.

Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.