Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Moroccan Gold Series Revamps the Best-Selling Argan Collection
The elegant new look comes at a time when the brand is showing growth despite current pandemic-related challenges in the professional salon industry.
by Staff
February 9, 2021
2 min to read
Moroccan Gold Series has announced a luxurious new packaging redesign for its best-selling Argan Collection hair treatment and styling line. The elegant new look comes at a time when the brand is showing growth despite current pandemic-related challenges in the professional salon industry, and is now available in seven markets internationally.
According to Udi Balva, CEO of Moroccan Gold Series, “We are looking forward to the future. As we plan for post-pandemic expansion in the U.S. and to enter new global markets, it is the right time to enhance the look of the classic Argan Collection and align it with our long-term strategic vision.”
The sleek designs feature nuanced Moroccan-inspired background patterns on custom bottles as well as a refined logo to underscore the brand’s premium positioning. They will also serve to offer more unified display options alongside new product lines, including Black Truffle Hair Care and My NuDo Rejuvenating Shampoo. In addition, Moroccan Gold Series has redesigned its e-commerce website to highlight all three lines as well as brand history, philosophy, quality and unique natural ingredients.
Moroccan Gold Series Argan Collection formulas, made in Israel, are ultra-lightweight and formulated with high percentages of the finest spa-quality ingredients that are immediately absorbed for faster, weightless and more natural-looking results. The Argan Collection includes:
ARGAN TREATMENT MASK from Moroccan Gold Series
ARGAN LEAVE-IN MASK from Moroccan Gold Series
ARGAN SALT-FREE SHAMPOO from Moroccan Gold Series
ARGAN VOLUMIZING MOISTURE MASK from Moroccan Gold Series
ARGAN CURL CREAM from Moroccan Gold Series
ARGAN OIL from Moroccan Gold Series
ARGAN MOISTURIZING STYLE CREAM from Moroccan Gold Series
Available through professional salons, day spas, and Moroccangoldseries.com.
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