MENU
SEARCHNeroli Salon & Spa in Milwaukee, WI, will celebrate the move of their original downtown location after 20 years by participating in a global 24-hour cut-a-thon on Earth Day, April 22, with Aveda. Aveda stylists in salons worldwide – from Tokyo, to Sydney, Moscow, London, New York and Milwaukee – will volunteer their time to offer haircuts in return for a donation to Earth Month.
Neroli Salon & Spa in Milwaukee, WI, will celebrate the move of their original downtown location after 20 years by participating in a global 24-hour cut-a-thon on Earth Day, April 22, with Aveda. Aveda stylists in salons worldwide – from Tokyo, to Sydney, Moscow, London, New York and Milwaukee – will volunteer their time to offer haircuts in return for a donation to Earth Month.
The aim is to set a Guinness World Record for most money raised for a charity by haircuts in a 24-hour period. A ribbon cutting with Mayor Tom Barrett, Milwaukee Downtown Executive Director Beth Weirick, Alderman Bob Bauman, Historic Third Ward Executive Director Nancy O’Keefe, Aveda Great Lakes Director of Salon Development Joviann Mech and Neroli Salon & Spa Owner Susan Haise (also owner of the Aveda Building) will open the event.
Local charity the Alliance for the Great Lakes (www.greatlakes.org) will receive 100% of the proceeds from the event.
Neroli Salon & Spa has set a fundraising goal of $5000 for the cut-a-thon with $25 haircuts with select technicians between all four locations (Downtown, Brookfield, Bayshore, East Side). Chair massages ($1/minute), polish changes ($10) and makeup applications ($10) will also be available. This event is part of a global effort by the Aveda network of beauty professionals to raise $5 million for clean water in April 2013.
When: Monday, April 22, 2013
10:30 – 11:30 a.m. / Press open house to tour and photograph the space.
11:30 a.m. / Ribbon Cutting with Mayor Tom Barrett
For more information about the salon and the event, visit www.nerolispa.com.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
The 2026 Faces of Sola Visionaries encompass industry leaders driving innovation and meaningful change on their own terms.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
A new professional smoothing collection designed to help stylists control frizz and humidity while maintaining natural-looking results.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
A new report criticizes the regulations' impact against students and entrepreneurs.
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
amika's new Stylist Circle is a community-first model designed to reflect and support the full spectrum of today's working stylists. Find out how you can join.
