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by Anne Moratto
New Brand Launch: House of Dear Brings Gender-Neutral, Clean Beauty
Preview House of Dear’s clean hair care made for all people and hair types.
December 18, 2020
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3 min to read
While Holly Dear actively works seeing clients at Dear Clark Salon, she has also spent the last six years listening to guest feedback and quietly formulating luxurious, clean hair care just for them. When the COVID-19 pandemic hit and the salon grind stopped, she was able to focus on bringing her product line to life.
Now, launching January 2021, Holly is excited for everyone to meet House of Dear, a labor of love and natural ingredients. The innovative line boasts six products that help bring hair back to life, thanks to scalp-loving formulations with Rose of Jericho, aloe vera, sunflower seed oil, witch hazel and more revitalizing ingredients.
Holly hopes to use this launch to bring renewed awareness to skincare in the salon industry. “Our industry is behind in skincare. We’re putting product on clients – but we’re also putting that product all over us and on our hands every day,” she told MODERN SALON. “Ingredients are something we shouldn’t ignore. I want to educate on clean beauty, and the industry needs to focus on it too because clients care about it.”
House of Dear is also all about breaking down barriers in beauty. It’s gender neutral, designed to look pretty in every shower, and accessible through affordable pricing under $35. Ahead, get to know more about House of Dear and Holly’s hand-crafted products.
Resurrecting Wash
A brand-new color safe shampoo that gently cleanses away debris while infusing hair with rejuvenating Rose of Jericho for hydration. Formulated with Rose of Jericho, aloe vera, sunflower, cucumber, hydrolyzed quinoa and lupine protein.
Resurrecting Rinse
A hydrating conditioner that rebalances hair’s moisture content post Resurrecting Wash. After one rinse, this innovative conditioner helps lead the way to improved suppleness, condition and overall hair health. Formulated with Rose of Jericho, aloe vera, sunflower, prickly pear, hydrolyzed quinoa and lupine protein.
Resurrecting Balm
This one is Holly’s personal favorite! A multi-use balm for hair and body, suitable for all hair types. This creamy balm softens skin, cuticles and tames fly-aways in hair. Formulated with Rose of Jericho, sunflower seed oil, rosemary, shea and cocoa butter, coconut oil, and hydrolyzed rice and lupine protein.
Volumizing Tonic
Gives a refreshing boost of volume right at the roots to give hair lift leading to thicker, fuller looking locks. Formulated with aloe vera, Rose of Jericho, sunflower seed oil, yucca, ginger root, rice bran oil and witch hazel.
Thickening Cream
A multi-use styling cream suitable for all hair types, works to envelope each strand with body building natural polymers to thicken, strengthen and shine. Formulated with Rose of Jericho, aloe vera, sunflower seed oil, yucca, cranberry, hydrolyzed rice and lupine protein.
Texturizing Salve
A frizz defying barrier that maintains all sleek styles. This is unique formula can be layered for added hold and definition. Formulated with Rose of Jericho, aloe vera, sunflower seed oil, saffron, ginger root and rice bran oil.
Sign up for House of Dear’s mailing list to get an exclusive offer before the launch. And while you’re waiting for January to roll around, you can purchase a Spiritual Awakening Candle featuring the line’s uplifting signature scent.
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