Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
New CEO at Living Proof, Zach Rieken
Rieken was most recently with Bumble and bumble.
by Staff
April 18, 2019
Living Proof
1 min to read
Living Proof announces they have hired Zach Rieken as Chief Executive Officer. His position was made active as of April 1st.
Rieken was most recently with Bumble and bumble, where he was the brand’s Global General Manager. Prior to that, he oversaw the salon and retail channels as Vice President of Sales. During his tenure there, he led the brand to significant growth. He has over 20 years consumer packaged goods experience, including a decade in professional hair care, with brands including Wella Professional, Sebastian, and Nioxin.
“Zach has a highly collaborative leadership style and a deep passion for building teams and brands,” says Vasiliki Petrou, EVP of Prestige Beauty at Unilever. “Living Proof has always been a thought leader in the hair care industry, and I am very much excited to have Zach on board, leveraging his expertise in hair so we can build on the great work to date and take Living Proof to the next level.”
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Salon Today 2026 Technology Guide
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The Davines Edit reflects the brand’s passion for people and planet.
by Anne Moratto
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Premiere San Antonio Returns as a Must-Attend Beauty Trade Show in the Southwest
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by Anne Moratto
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by Anne Moratto
Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
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by Anne Moratto
Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
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Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
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by Staff
Pro Beauty Pulse: A Monthly View of Industry Confidence
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In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
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Sponsored by BeautyWorld Dubai