Living Proof announces they have hired Zach Rieken as Chief Executive Officer. His position was made active as of April 1st.

Rieken was most recently with Bumble and bumble, where he was the brand’s Global General Manager. Prior to that, he oversaw the salon and retail channels as Vice President of Sales. During his tenure there, he led the brand to significant growth. He has over 20 years consumer packaged goods experience, including a decade in professional hair care, with brands including Wella Professional, Sebastian, and Nioxin.

“Zach has a highly collaborative leadership style and a deep passion for building teams and brands,” says Vasiliki Petrou, EVP of Prestige Beauty at Unilever. “Living Proof has always been a thought leader in the hair care industry, and I am very much excited to have Zach on board, leveraging his expertise in hair so we can build on the great work to date and take Living Proof to the next level.”

livingproof.com