Oribe has expanded its Bright Blonde Collection with the introduction of two new products: Bright Blonde Essential Priming Serum and Bright Blonde Sun Lightening Mist.

The collection caters to the unique needs of blonde hair, with products specially designed to maintain color vibrancy and reveal hair’s most radiant, healthy-looking blonde. Both products can be used on professionally colored and naturally blonde hair of all types and textures.

Essential Priming Serum

Inspired by a skincare-minded approach, the serum replenishes essential moisture and eliminates brassiness using violet and pearlized pigments to reveal visibly brighter blonde hues.

• Eliminates brassiness and enhances vibrancy for healthier looking hair.

• Provides 450°F heat protection and helps prevent breakage.

• Replenishes lost moisture to hydrate and restore softness to dry hair.

• Improves elasticity and strengthens damaged, brittle strands.

Sun Lightening Mist

This mist is a modern way to create controlled highlights through heat from the sun or a hair dryer. The hydrogen peroxide-free formula blends the power of natural extracts to gradually lighten hair.

• Gradually brightens, illuminates and enhances natural orprofessionally colored highlights.

• Provides lightweight moisture and nourishment.

• Adds shine and a reflective luminosity to strands.

• Protects from damage and dryness caused by harmful UV rays.

• Features a hydrogen peroxide-free formula to prevent dryness.