The collection caters to the unique needs of blonde hair, with products specially designed to maintain color vibrancy and reveal hair’s most radiant, healthy-looking blonde. Both products can be used on professionally colored and naturally blonde hair of all types and textures.
Ad Loading...
Essential Priming Serum
Inspired by a skincare-minded approach, the serum replenishes essential moisture and eliminates brassiness using violet and pearlized pigments to reveal visibly brighter blonde hues.
Eliminates brassiness and enhances vibrancy for healthier looking hair.
Provides 450°F heat protection and helps prevent breakage.
Replenishes lost moisture to hydrate and restore softness to dry hair.
Improves elasticity and strengthens damaged, brittle strands.
Sun Lightening Mist
This mist is a modern way to create controlled highlights through heat from the sun or a hair dryer. The hydrogen peroxide-free formula blends the power of natural extracts to gradually lighten hair.
Ad Loading...
Gradually brightens, illuminates and enhances natural orprofessionally colored highlights.
Provides lightweight moisture and nourishment.
Adds shine and a reflective luminosity to strands.
Protects from damage and dryness caused by harmful UV rays.
Features a hydrogen peroxide-free formula to prevent dryness.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
amika's new Stylist Circle is a community-first model designed to reflect and support the full spectrum of today's working stylists. Find out how you can join.