muk Haircare US has hired Nicole L. Mills as a marketing and brand consultant to help grow consumer awareness of the Australian salon line in the American market.
Mills was previously the Associate Publisher of Marketing for Cosmopolitan and Cosmopolitan for Latinas magazines and has worked in that capacity with nearly
every major salon and retail haircare brand.

“Over the past two years, muk has grown at a tremendous pace in the US as a professional, salon-based haircare line. It’s now time for us to start connecting directly with US consumers, not just stylists,” says Emily Gonce, Director of Marketing and Co-Owner---muk Haircare USA.

Currently sold in over 500 salons across the US, muk Haircare was launched in 2005 in Australia by founder Mark Gariglio. “I’m thrilled to be working with the muk team at this pivotal moment for the brand. Muk is known internationally as an award-winning brand," says Mills. "We now want to secure those accolades in the States and make this innovative, cheeky brand a leader in the US."

Muk offers a complete range of care and styling products, including Hot muk Thermal Protector, Beach muk Sea Salt Spray, an Argan Oil spa line and a wide range of styling pastes, plus two unique electrical products, the muk Curl Stick and muk Style Stick, the only style stick with both ion field technology and infrared heat.

For the complete muk line, visit www.mukhair.com