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SEARCHIn his first licensing partnership, Paul Labrecque partners with Hersha Hospitality to launch new salon in Philadelphia.
Paul Labrecque
Renowned hair stylist Paul Labrecque (www.paullabrecque.com) is happy to announce his first licensing partnership. Hersha Hospitality, owner of upscale hotels in urban gateway markets, will be launching Paul Labrecque Salon in Philadelphia in spring 2014. This will be the fifth salon location – the first outside of New York City for Paul Labrecque, and marks the first partnership between Paul Labrecque and Hersha Hospitality.
“We are very excited about bringing Paul Labrecque and his simple, sexy and sophisticated styles to Philadelphia through our partnership with Hersha Hospitality,” said owner, Paul Labrecque. “The new location will give us an opportunity to extend our passion to clients in a different market, and it will also help open a door so we can expand into other cities in the future.”
With Paul Labrecque’s full retail program, luxury services and premium hair care collection, the partnership will introduce the brand to a diverse range of new clients. Hersha Hospitality will support Paul Labrecque Salon by increasing the brands’ exposure with a new salon location, and potentially help lead to even more expansion opportunities at another time.
Paul Labrecque brings award-winning salon services, as well as Paul Labrecque’s full retail program—in-salon boutiques carrying hand-picked, high-end accessories and beauty essentials from all corners of the globe. These items, alongside the Paul Labrecque Premium Hair Care collection, will help fill a gap in Philadelphia’s growing upscale beauty market.
Paul has four salon and spa locations in New York City: The recently opened location at The Sports Center at Chelsea Piers, The Chatham on the Upper East Side, Reebok Sports Club on the Upper West Side and in the exclusive CORE: club in Midtown.
About Paul Labrecque Salon & Spa: As the owner of four award-winning New York City-based salon & spas, a premium hair care collection, three private gentlemen’s salon & barbershops and a thriving retail business, Paul Labrecque has become a renowned style-maker for a veritable “who’s who” of movie and television stars, musicians, socialites and other celebrities. Labrecque is one-of-a-kind in the business, encompassing both a creative and entrepreneurial spirit. Starting out with a three-seat, neighborhood salon on New York’s Upper West Side, Paul has built a revered luxury beauty brand. For more than 20 years, Paul has offered the best of the best to his savvy clientele who understand and appreciate attentive personalized service, sophisticated style and luxury products. Paul’s best-in-the-business team of stylists is constantly in high demand for editorial shoots, runway shows and for house calls with their VIP clientele. The Paul Labrecque Premium Hair Care collection offers 33 luxury items, including bath and body products as well as a line of 100% boar bristle hair brushes. The collection is available at all Paul Labrecque salons, online at www.paullabrecque.com and a growing number of boutique retailers across the U.S. and U.K.
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