MENU
SEARCHPravana’s Keratin Fusion Texture Control allows stylists to smooth wavy/frizzy hair, straighten curly/coarse/unruly hair, or add lift, movement and wave to fine/straight hair.
Here’s Amanda’s before shot.
Pravana’s Keratin Fusion Texture Control allows stylists to smooth wavy/frizzy hair, straighten curly/coarse/unruly hair, or add lift, movement and wave to fine/straight hair.
I went with my friend Amanda to The Hair Fetish salon in Lake Bluff, Illinois, where stylist Ryan Bulava used the Keratin treatment to straighten Amanda’s hair. And wow, what a difference!
Amanda has very curly, textured hair that she always wears straightened. It takes a lot of time for her to flatiron her hair, as the Z-shaped curl is hard to smooth.
First, Ryan shampooed Amanda’s hair with Pravana’s Sulfate-Free Clarifying Shampoo. “Just a light shampoo to remove the product in her hair,” Ryan says. “You don’t want to scrub hard as it may cause scalp abrasions.”
Then, she sectioned off Amanda’s hair and began to apply the Pravana Keratin Fusion formula. She began applying at the crown, where Amanda’s curl pattern is the tightest.
Then, smooth with the spine of the comb while it processes; about 25 minutes. If more volume at the crown is desired, the formula can be processed in curlers!!
Next, rinse at the shampoo bowl, about 5 minutes, to remove the product from the hair.
Apply bonding lotion to lower the pH of the hair and reform the bonds. Be sure to thoroughly saturate the hair. Let process.
Finish blow dry using a round boar-bristle brush, adding volume at the crown if desired.
Here’s stylist Ryan with Amanda, showing off her new, shiny, straight look.
Pravana’s Keratin Fusion Texture Control uses pure human hair keratin amino acids to control processing. It contains NO formaldehyde or thyioglycolates and it's compatible with hair color services! Brilliant!
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai
The Good Patch is a leading wearable wellness patch brand, offering wellness and skincare patches that support everyday needs including energy, sleep, relaxation and more.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Ulta Beauty has announced its partnership with Black Beauty Roster to launch the pilot of All Textures Certification (ATC). The new program is aimed at addressing gaps in education within the beauty industry and raising the level of skills and guest satisfaction for all.
Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.
Salon owner, tech founder, and educator Universe Walker will bring her signature workshop, The Art of Dry Cutting, to Brooklyn on July 20, offering stylists a chance to deepen their understanding of shape, movement, texture, and dry cutting.
As part of our ongoing commitment to sharing resources that help beauty professionals stay informed, we thought it was worth introducing our audience to The Chatter and the unique perspective it brings to industry conversations.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
