
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Thinning hair is a problem countless men and women suffer from—whether it be genetics, lifestyle or aging, help your clients prevent future hair loss with these wet-line products.
Fight the good fight.
Thinning hair is a problem countless men and women suffer from—whether it be genetics, lifestyle or aging, help your clients prevent future hair loss with these wet-line products.

Living Proof
Full Conditioner
Strong, healthy hair is the best means of prevention according to Living Proof. Thinning hair needs conditioning without added weight—this weightless formula is for fine, thin or lifeless hair and is color-safe.

Zenagen
Revolve Treatment
Available in treatments "for him" and "for her" that defend against DHT, the molecular culprit that causes 95 percent of hair loss in men and women. Shampoo-based therapy systems help reverse hair loss and shedding with 5-minute treatmens every other day.

John Amico
Comeback Duo
Helps to restore hair by keeping the scalp clean and sebum-free while combating hair loss and maintaining regular hair growth with conditioner use. Essential oils increase blood supply to the follicle.

American Crew
Recovery & Thickening Shampoo
Works to promote growth by enhancing hair strength, repairing damaged hair and adding thickness while providing essential nutrients to avoid dull, dry and brittle hair.

Nioxin
Bodifying Foam
Provides hold and creates a fuller, thicker look while giving hair manageable body. Foam can be applied to damp/towel-dried hair and combed through for even distribution.

Redken
Cerafill Retaliate
Daily-use shampoo, conditioner and treatment are designed for advanced thinning hair and are stimulating for scalp invigoration. Shampoo and conditioner nourish and promote a healthy scalp environment, and regrowth treatment revitalizes hair follicles.

Bosley Professional Strength
BosRevive 30-Day Kit
This 3-step system starter kit includes BosRevive Nourishing Shampoo, Volumizing Conditioner, and Leave-In Treatment for non-color-treated hair. The formula targets visibly thinning hair and excessive hair loss to rejuvenate and recondition fragile hair and scalp.

Eufora HERO
Scalp Rescue
Treatment for fine and thinning hair delivers a maximum dose of Eufora’s ProAmino Peptide Complex, which works to revitalize, balance and protect the scalp to create an optimum environment for healthy hair to grow.

KEVIN.MURPHY
Plumping Collection
Kevin.Murphy. Plumping.Wash, Plumping.Rinse and Body.Mass treatment are formulated to prevent hair loss with a combination of ingredients scientifically proven to lengthen hair’s growing phase and increase root adhesion. Body.mass lengthens the growing phase of hair follicles for long-term benefits while delivering immediate fullness.

Aveda
Invati
A collection including Exfoliating Shampoo, Thickening Conditioner and Scalp Revitalizer provides a naturally derived solution for thinning hair. The plant-powered system is formulated with Aveda’s Densiplex invigorating complex of Ayurvedic herbs that help energize and rehabilitate the scalp.

Kérastase
Densifique Collection
Multi-targeted approach to tackle thinning hair, this line addresses the problem from roots to ends with a proprietary renewal complex of ceramides, gluco-peptides and hyaluronic acid. Collection includes Densimorphose Mousse, Bain Densité, and Masque Densité.

PHYTO
Phytolium 4
Thinning hair treatment uses Capicellpro, a botanical complex developed to protect follicle cells and extend hair’s life cycle. Supported by four patents, this energizing, botanical concentrate helps prevent hair thinning, encourages healthy growth and thickens the diameter of each strand.

HairMax
Density Collection
The line of shampoo, conditioner, Revitalizer and Follicle Boosting Activator leave-in treatment are scientifically formulated for thinning hair. The sulfate-free line is designed to cleanse, restore, revitalize and fortify hair follicles for denser, thicker, fuller-looking hair. It is formulated with DHT blockers, antioxidants and phytic acid, which are known to support healthy hair growth. Safe for color-treated hair.
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This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai