Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Reduce Frizz and Curl with Keratin Complex Natural Keratin Smoothing Treatment
The product is designed to replace the keratin that's lost when hair is exposed to the sun and environment and styling and chemical services.
July 18, 2019
2 min to read
TheKeratin Complex Natural Keratin Smoothing Treatment will give your clients back time by providing frizz-free, shiny, more manageable hair for up to five months!
The product is designed to replace the keratin that’s lost when hair is exposed to the sun, environment and styling and chemical services. Plus, the company says it speeds up the blow-drying process and can reduce the length of time by 40 to 60%.
Instead of formaldehyde, Keratin Complex using sheep’s wool keratin that can gently reduce curl up to three levels, reducing frizz and making it easier to style.
Keratin Complex recommends that stylists set aside at least two hours for each treatment depending on the length of the client’s hair, and clients should wait 72 hours before washing their hair in order to give the solution time to work through the hair.
Three things you may not know:
By replacing lost protein with Keratin, the hair is being rebuilt from the inside out during the smoothing process. The end result should be smooth and shiny hair.
Keratin smoothing treatments aren’t just for curly girls. Hair with only a little bend or kink that frizzes up when exposed to humidity can reap the benefits too with shortened blow drying times and smooth finishes.
For girls with wavy or frizzy hair who have been told a pixie cut isn’t in the cards for them, a keratin smoothing treatment can help tame hair the company says. Think Michelle Williams, Ginnifer Goodwin and Halle Barry.
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