Rusk Deepshine Direct introduces five new Intense Direct Colors that can be used individually or mixed together for endless color transformations. Colors include red, yellow, purple and pink, plus the new teal and icy white shades, which can be used as a toner or to help eliminate yellow from blonde or gray hair. Advanced Marine Therapy leaves hair looking and feeling healthy. The cream formula allows multiple colors to be precisely applied across the same strand, without bleeding, to create unique stacking effects.

Rusk also introduces Platinum X, a line of hair care that reduces yellow tones. Products include Shampoo, Conditioner, Repair Treatment, Lusterizer, Gel, Shine Spray, Mousse and Hairspray.

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