MENU
SEARCHLAMEL Makeup was selected as the Sally Beauty’s 2023 Cultivate Accelerator Program winner, an incubator program that supports emerging beauty brands.
LAMEL is this year's winner of Sally Beauty's Cultivate Accelerator Program, an accelerator program that brings business plans and visions to life by providing support.
Photo: Sally Beauty
Sally Beauty has announced the winner of its 2023 Cultivate Accelerator Program — Ukrainian-born brand LAMEL Makeup. Since 2018, Cultivate has focused on supporting entrepreneurs in the beauty community.
This year, Sally Beauty partnered with online platform, RangeMe, to streamline the application process and connect with a more diverse range of brands. This partnership helped drive an 85% growth in 2023 applicants, underscoring the community’s strong desire for assistance and support to achieve their endeavors.
Through the Cultivate Accelerator Program, Sally Beauty confronts entrepreneurs' need for support by offering resources so new brands can successfully break into the beauty industry and bring their business plans to life. For LAMEL Makeup, this means access to the retailer’s store footprint and e-commerce platforms to grow and scale their business in the U.S.
The cosmetics brand recently faced challenges, including losing its warehouse due to the war in Ukraine; however, the company has remained agile, working with partners in Europe and now the U.S. LAMEL Makeup serves beauty enthusiasts of all ages and backgrounds by offering a variety of multifunctional, affordable, cruelty-free makeup products. Its Tinted Lip Plumping Oil and Ultra Creamy Long-Lasting Eye and Lip Liners are some of the items that will be added to Sally Beauty’s shelves next Spring.
“It’s been an honor to get to know such an incredible group of driven and motivated entrepreneurs within the beauty space through the Cultivate Accelerator Program. We look forward to working with Natalia Iaromenko at LAMEL Makeup to support the brand’s growth in the U.S. while providing our consumers with quality, versatile cosmetics.”
— Maryann Herskowitz, Group Vice President of Merchandising at Sally Beauty
Natalia Iaromenko founded LAMEL Makeup in 2012. “Partnering with Sally Beauty offers us an incredible opportunity to extend our reach to a wider, broader audience and share our unique beauty vision with individuals throughout the U.S.,” shared Iaromenko. “Sally Beauty's unparalleled industry expertise and expansive network of retail stores grant us an exceptional platform to engage with beauty enthusiasts, inspiring, and empowering people through our products. We are thrilled to be under the mentorship of such a powerful team of experts, who undoubtedly will contribute to the elevation of our business.”
As the 2023 Cultivate winner, LAMEL Makeup will receive $15,000 in funding along with online and in-store distribution so they can reach Sally Beauty’s loyal consumer base in the U.S. Additionally, LAMEL Makeup will be guided through a 12-month mentorship program with Sally Beauty Holdings executives, ensuring they are set up for success. Consumers will be able to shop LAMEL Makeup in select Sally Beauty stores and on SallyBeauty.com in Spring of 2024.
At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.
Premiere Show Group has announced IN FOCUS, the creative campaign behind the Premiere 2027 Show Tour, developed in collaboration with award-winning Ashlee Norman Hair & Team.
Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.
Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.
Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.
A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.
This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.
Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.
Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
