MENU
SEARCHSalonTech has launched Keratin Straightening System, five products designed to address the controversy raised by the service.
At a press conference during Beauty Week in Las Vegas, SalonTech introduced "Keratin Straightening System."
The five part system addresses the questions surrounding the controversial service with its new product. In addition to the Thermal Keratin Treatment, there is an Activating Cleanser, the Keratin Concealing Mask, the Progressive Keratin Shampoo and the Progressive Keratin Conditioner.
According to SalonTech, there are three controversial issues with most Keratin services. Each is followed by how the scientists at SalonTech deal with the concerns:
1. Dry hair: The SalonTech formulation is created with clay and silicone to protect the hair from drying agents.
2. Hair loss: Since most of the hair loss is from chemical residue and improper application, the Keratin Straightening System has a powerful regimen of aftercare products and extensive information on proper application.
3. Formaldehyde and Aldehyde: This system uses different ingredients to absorb PPM levels.
While the same product is used for all hair types and textures, the magic comes in application including how many times each section is swept with an iron.
Most interestingly, this system allows the stylist to shampoo the hair immediately after the service. "This is really the best part," said Jessica, the SalonTech guest artist who was delivering the service to a model during the press conference. "I can let my client leave with clean hair! She leaves with shiny, smooth and manageable hair...that has been shampooed at the salon."
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai
The Good Patch is a leading wearable wellness patch brand, offering wellness and skincare patches that support everyday needs including energy, sleep, relaxation and more.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Ulta Beauty has announced its partnership with Black Beauty Roster to launch the pilot of All Textures Certification (ATC). The new program is aimed at addressing gaps in education within the beauty industry and raising the level of skills and guest satisfaction for all.
Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.
Salon owner, tech founder, and educator Universe Walker will bring her signature workshop, The Art of Dry Cutting, to Brooklyn on July 20, offering stylists a chance to deepen their understanding of shape, movement, texture, and dry cutting.
As part of our ongoing commitment to sharing resources that help beauty professionals stay informed, we thought it was worth introducing our audience to The Chatter and the unique perspective it brings to industry conversations.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
