Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Schwarzkopf Professional Relaunches BlondMe Line
KimVo, Linh Phan and Mustafa Avci presented five pre-done models along with three quick technicals Vo called “edu-tainment” on stage.
by Staff
August 14, 20172 min to read
Schwarzkopf Professional relaunched its BlondMe line in style with a party with Paramount Beauty at Arena NYC on June 12. BlondMe Global Ambassador Kim Vo (@mrkimvo) was onstage with guest artists Linh Phan (@bescene) and Mustafa Avci (@mustafaavci) to show the versatility of the line and deliver one message: Blonde is for everyone.
“The one really important thing for us is just to share that anyone can be blonde,” said Linda Gilbride, Henkel Beauty Care director of educational and professional partner services. “As a manufacturer, that’s a really important message to share with our stylists and our fans.”
The event was sold out with almost 250 attendees at the Midtown venue near Times Square. Vo, Phan and Avci presented five pre-done models along with three quick technicals Vo called “edu-tainment” on stage.
“BlondMe isn’t just for blondes,” Vo said. “This is a completely new line with bond technology infused into it.”
Vo noted that high-lift services are challenging and can be very damaging, but the bond technology helps artists like Phan, who works with a lot of dark-haired clients, create lighter color without compromising the integrity of his clients’ hair.
“The new BlondMe helps me get them lighter without breakage,” Phan said. He added that being onstage with so many people who know him but that he hasn’t met because of his vast Instagram following is “very humbling.” For more information visit schwarzkopf-professionalusa.com.
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Salon Today 2026 Technology Guide
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by Anne Moratto
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Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
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Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
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Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
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by Staff
Pro Beauty Pulse: A Monthly View of Industry Confidence
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In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
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Sponsored by BeautyWorld Dubai