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How-To: Dark to Light—Get this “Platinum Purity” Look with New BLONDME with Integrated Bonding Technology

July 20, 2017 | 8:40 AM
"Platinum Purity" look by Schwarzkopf Professional.
Photo By Schwarzkopf Professional Photo 1 of 6
Start in the nape area, take fine sections in foil and apply color 1.
Photo By Schwarzkopf Professional Photo 2 of 6
Leave 1-2 cm from the root area out. Continue until the full head is completed. Keep visual control on the development.
Photo By Schwarzkopf Professional Photo 3 of 6
Apply color 2 at the root area. Rinse, shampoo and condition.
Photo By Schwarzkopf Professional Photo 4 of 6
Apply color 3 from roots to ends.
Photo By Schwarzkopf Professional Photo 5 of 6
Leave to develop until the desired color result is achieved.
Photo By Schwarzkopf Professional Photo 6 of 6

It’s time to embrace our new era of blonde expression. The much-loved BLONDME range from Schwarzkopf Professional is now better than ever and has a bonding technology built in.

Bonding technologies are taking the hairdressing world by “storm”, and for good reason. The technology actively transforms damaged, broken and washed out hair by helping to reconnect and rebuild the bonds within the hair’s inner structure. It’s no wonder, then, that in-salon bonding services are quickly “evolving from simple trend to a must-have in all hair salons” says Lesley Jennison, Schwarzkopf Professional’s Global Color Ambassador.

The Technology

Schwarzkopf Professional is merging their bonding technology with the BLONDME color, lightener and care range–creating the next generation of products for hairdressers with the Integrated Bonding Technology built in. Instead of products used specifically for bonding services that require an extra step during the coloring, lightening or lifting process, the new BLONDME helps hairdressers to blonde and bond their clients’ hair in one easy step, while the care range helps to maintain the hair’s repaired condition.

Who is it for?

The all-new BLONDME bond enforcing colors and toners cater to blonde clients whether they want cool, honey, caramel or toffee tones or iridescent, creamy, platinum or bronde looks. The Schwarzkopf Professional BLONDME Ambassadors: Lesley Jennison,Global Color Ambassador; and Kim Vō, Global BLONDME Ambassador, have devised a series of stunning blonde looks and services for the new BLONDME range.

Lesley Jennison recommends using BLONDME Bond Enforcing Premium Lightener 9+ and BLONDME Toner for dark to blonde color transformations to give a bright, all-over platinum blonde.

Platinum and cool blondes are a big trend right now. Lesley Jennison opts for BLONDME Bond Enforcing Blonde Lifting to create ice tones. For a sensational iridescent shimmer light platinum, metal and grey tones can be added using the BLONDME Blonde Toning in amazing pastel tones.

“For a less radical look, I add a caramel glow to dark hair with BLONDME Bond Enforcing Paint-On Lightener and BLONDME Bond Enforcing Blonde Hi-lighting,” says Kim Vō .

“My clients want their blonde to be bright and beautiful, they want to illuminate. But it’s all about personalizing the blonde tones to fit their personality, skin type and eye color,” says Kim Vō. The variety of looks and services possible with BLONDME helps him to personalize and co-create the optimal blonde for his clients.

For pre-colored or natural blonde hair that is brittle and in need of nourishment, hairdressers can offer an extra intensive bonding service, tailored just for blondes, using the Keratin Restore Intense Care Bonding Potion and Keratin Restore Bonding Mask.

Schwarzkopf Professional recently released six hair color looks that feature the BLONDME line. In this how-to, you will learn how to create one of them, "Platinum Purity". Here you will learn how you can take a client with very dark hair (level 1-2) and lift it to the highest level hair will go—level 10!

  1. Start in the nape area, take fine sections in foil and apply Color 1.
  2. Leave 1-2 cm from the root area out.
  3. Continue until the full head is completed.
  4. Keep visual control on the development.
  5. Apply Color 2 at the root area.
  6. Rinse, shampoo and condition with BLONDME Bonding Care System.
  7. Apply color 3 from roots to ends, leave to develop until the desired color result is achieved.

For more information about Schwarzkopf Professional, visit http://www.schwarzkopf-professional.com.

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