Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Sedu Flatirons: A Full Line Up of Goodies!
Sedu [si-’dü] 1. To seduce.2. To turn on the object you desire.3. To bring out your client's inner seductive goddess with Sedu hair styling products!
July 11, 2011
2 min to read
Sedu [si-'du]
1. To seduce.
2. To turn on the object you desire.
3. To bring out your client's inner seductive goddess with Sedu hair styling products!
I just tried out the Sedu's best-selling professional flatiron-the Ionic Ceraminc Pro Flat Iron-and love it! Typically, when selecting flatirons for use on myself, I opt for a 1-inch or ½-inch plate size for my hair type. I like to get really close to the base, without an indent. But, last night, I took one look at my client's hair and KNEW I needed something with a little more width. Her hair was SO long! So, I tried the 1 1/2 –inch model on her, and it worked fabulously!
I had just given my client a full head of highlights, alternating slicing and weaving, and really wanted her to see the different dimensions of golden blonde I had put in her hair. This iron did the trick! The iron straightens, smoothes and tames hair for sleek style to really enhance your client's natural shine. Coupled with a smoothing serum for added polish, and the hair practically GLOWS!
Sedu's tourmaline- and ceramic-infused plates maintain consistent heat,
yet the temperature can still be adjusted, with options from 240
degrees - 410 degrees. It's super lightweight (an absolute MUST when
doing long hair!!) and has 9-feet of cord, so you don't have to
constantly spin your client around in your chair to reach.
Even cooler? A two-year warranty, no questions asked.
For other lengths, and varying textures, check out Sedu's other irons, including the Sedu Revolution-a 1-inch styling iron with curved edges to offer extra versatility for a multitude of hair styles. It has floating plates and anti-slip edges to capture all the hairs within the plates.
And, for your on-the-go clients, consider retailing the Sedu Revoltion Shortie Styler-a ½-inch plated iron that delivers all the amenities of a full-sized iron. It's only six-inches long and is great for the gym, travel or clients with a fringe.
Love the versatility this line offers! Check out sedubeauty.com or call 646-435-9120 for additional details and purchasing information.
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Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
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Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
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Sponsored by BeautyWorld Dubai