With the summer heat and humidity in full effect, American Culture Brands brings moisture, shine, and humidity control to frizzy, dry hair in Simply Smooth Magic Potion NOT Shampoo and Simply Smooth Magic Potion Curly.

Simply Smooth Magic Potion NOT Shampoo was developed for people with dry, damaged, frizzy or curly hair that lacks moisture. While acting as an intensive hydrating, no lather, cleansing conditioner, Simply Smooth Magic Potion NOT Shampoo restores and repairs hair texture. Plus, because it's created with botanicals, keratin, and collagen, Simply Smooth Magic Potion NOT Shampoo is a color-safe cleansing alternative to traditional shampoos and sulfate, paraben & sodium chloride free.

Simply Smooth Magic Potion Curly is a weightless curl shaping potion that turns messy, misdirected curls into soft, frizz free, bouncy hair. Color safe, and sodium chloride free, this curl shaping potion has memory hold with no crunch and helps promote the natural curl patterns in hair. Infused with keratin, collagen, and a botanical blend, Simply Smooth Magic Potion Curly adds moisture, shine and humidity control.

The Simply Smooth Xtend Keratin Reparative Magic Potion line includes magic potion (a leave-in conditioning styling aid), magic potion shampoo, magic potion conditioner, magic potion blowout (home use) and magic potion intense blowout (for professionals.)

For more information, visit www.americanculturehair.com.