SPARKS Color professional vegan* hair color announces its new SPARK YOUR SUCCESS initiatives to help support stylists as they go back into the salon. SPARKS is launching an exciting giveaway where 1,000 licensed professionals will each receive over $300 salon value of free SPARKS products by completing just one step. Additionally, to help current SPARKS users, the brand is also launching a digital sweepstakes and two winners will be randomly selected to receive $2,000 suggested salon value of SPARKS products. These initiatives help stylists recovering from the effects of the recent shutdown and give back to those in need of an affordable, high-quality color line at just $4.25 a tube that not only performs but provides the digital tools and community they need to succeed.

“SPARKS Color is here to help support the stylist community,” said Jenna Phalouka, Digital Content Specialist for SPARKS Color. “We understand that our industry has experienced some major changes, and how these changes have affected so many stylists. The SPARKS team believes that one of the best ways to help right now is simply get product in their hands to get them back to business, no commitment needed, and keep their shelves stocked with color they can trust. Stylists need a brand right now that believes in them and is cheering them on so we’re showing up.“

GET SPARKS IN JUST ONE STEP: 1,000 professional stylists will receive a SPARKS Color kit, valued at over $300 recommended retail price, for free! To enter, stylists visit www.SPARKSColor.com/giveaway to fill out a brief survey and enter their valid cosmetology license number – that’s it! The SPARKS Color Kit comes complete with permanent hair color, lightener, developers, a swatch book and more so stylists can start creating gorgeous, on-trend looks that clients will love. The giveaway begins on July 16 and ends Sept. 30. Official rules are available on SPARKSColor.com/giveaway**.

SPARK YOUR SUCCESS: Using SPARKS Color already? Enter the SPARKS sweepstakes for a chance to win $2,000 recommended retail price worth of products! To enter, stylists can simply visit www.SPARKSColor.com/sweepstakes and upload proof of purchase. Two winners will be randomly selected to win! The sweepstakes is open now through Sept. 30. Check out the official rules on SPARKSColor.com/sweepstakes***.

For those interested in having their work featured on the SPARKS Color website, stylists can upload their favorite SPARKS looks to the Community page to help inspire other stylists with their formulas, techniques and more.

WHY SPARKS? SPARKS hair color portfolio offers premium performance at an accessible price. SPARKS‘ 81 permanent shades are powered by color binding technology and a smart oleo system that extends across nine tonal families which include rich browns, vibrant reds, deep mahoganies and true-to-tone golds; ALL with the satisfaction of up to 100 percent gray coverage. Plus, this color is ideal for all hair types and textures. The SPARKS Color line also offers:

• One of the industry’s first-ever Color Transformers that instantly transforms permanent hair color into demi-permanent shades (V)

• Powder Lightener formulated with powerful amino acids Lysine and Arginine to help nourish and protect fragile hair during the lifting process (V)

• Developers for every need, including 7, 13, 20, 30 and 40 Volumes (V)

• Five semi-permanent creative color options

• Six true-to-tone, vibrant toners (V)

BE A SPARKS SMARTIE: Check out the SPARKSColor.com Pro User page to access a free, downloadable 101 class to learn all about this exciting, new brand! SPARKS Color also offers free, bilingual education through social media. Visit @SPARKSColor on Instagram to see twice-a-week educational opportunities in English and Spanish taught by SPARKS educators as they share their favorite techniques, product knowledge and more. To learn more about SPARKS, download the iOs app via the Apple App Store, or Google Play Store for Android. The SPARKS app offers stylists a “Try Me” augmented reality feature, color formulator, virtual swatch book and more right in the palms of their hands.

FIND SPARKS: The line is available now exclusively at SalonCentric and State|RDA stores nationwide at just $4.25 a tube. The SPARK YOUR SUCCESS sweepstakes is open now through September 30, 2020; the giveaway is open July 16 through September 30, 2020.

For the months of July and August, stylists can purchase the SPARKS best-selling Powder Lightener and get two tubes of color of their choice free while supplies last.

*(V) = SPARKS Permanent Cream Hair Color, Toners, Developers, Transformer Drops & Powder Lightener are all vegan formulas.

- not formulated with animal derived ingredients.

**NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Only open to licensed cosmetologists that are legal residents of, and physically located within, the 50 US/DC, excluding NY,  age 18+ (19+ in AL and NE, 21+ in MS). Void outside the 50 US/DC and where prohibited. Giveaway starts at 12:00 AM PT on 7/16/2020; ends at 4:00 PM PT on 9/30/2020. To enter: you must visit the Giveaway website at www.sparkscolor.com/Giveaway, follow the instructions on the website, follow @SPARKScolor on Instagram, for alternative entry: fill out a survey online on our Website. Prize (1): One Thousand (1,000) winners will be awarded Forty-five (45) SPARKS Colors, Three (3) SPARKS Crème Developers, One (1) SPARKS Powder Lightener, One (1) SPARKS Color Transformer, One (1) SPARKS Swatchbook . Total ARV $308,080.00. Odds of winning depend on the number of entries received. Unlimited entries per person. For full Official Rules, visit www.sparkscolor.com/Giveaway. Sponsor: Henkel Corporation, acting through its SPARKS division, 5800 Bristol Parkway, Suite 700, Culver City, CA 90230, whose decisions, as determined in its sole discretion, are final and binding as to all aspects of this Giveaway.                             

***NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Only open to licensed cosmetologists that are legal residents of, and physically located within, the 50 US/DC,  age 18+ (19+ in AL and NE, 21+ in MS). Void outside the 50 US/DC and where prohibited. Sweepstakes starts at 12:00 AM PT on 7/13/2020; ends at 4:00 PM PT on 9/30/2020. To enter: you must visit the Sweepstakes website at www.sparkscolor.com/sweepstakes, follow the instructions on the website, follow @SPARKScolor on Instagram, for alternative entry: upload your proof of purchase/receipt to the website. Prize (1): Two (2) winners will be awarded up to $2,000.00 worth of SPARKS products of their choice. Total ARV $4,000.00. Odds of winning depend on the number of entries received. Unlimited entries per person. For full Official Rules, visit www.sparkscolor.com/sweepstakes. Sponsor: Henkel Corporation, acting through its SPARKS division, 5800 Bristol Parkway, Suite 700, Culver City, CA 90230, whose decisions, as determined in its sole discretion, are final and binding as to all aspects of this Sweepstakes.                             

About SPARKS Color

SPARKS reinvents the digital approach to stylists as a line that’s tailored to future and current generations with a relatable, raw, unfiltered focus on the professional hair industry, delivered the way they want it. With SPARKS’ future-forward vision, professional hair colorists ignite their artistry with an inclusive, supportive, online color community that offers interactive digital capabilities, education and support to help enable their success. Combined with an affordable, low inventory commitment and exclusive technology that works on all hair types, SPARKS is the next generation of vegan hair color.

SPARKS Color is a brand of Henkel North America.

About Henkel in North America

In North America, Henkel operates across its three business units: Adhesive Technologies, Beauty Care, and Laundry & Home Care. Its portfolio of well-known consumer and industrial brands includes Schwarzkopf® hair care, Dial® soaps, Right Guard® antiperspirants, Persil®, Purex®, and all® laundry detergents, Snuggle® fabric softeners as well as Loctite®, Technomelt® and Bonderite® adhesives. With sales of around 6 billion US dollars (5 billion euros) in 2019, North America accounts for 26 percent of the company’s global sales. Henkel employs approximately 9,000 people across the U.S., Canada and Puerto Rico. For more information, please visit www.henkel-northamerica.com, and on Twitter @Henkel_NA.