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This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.
by Staff
Spending Habits: Curly vs. Straight
Spending Habits: Curly vs. Straight. Will connecting with curlies power up your income? Here are the facts.
by Staff
August 22, 20131 min to read
Will connecting with curlies power up your income? Here are the facts.
Curlies spend 40% more on commonly used hair products.
Curly-haired people spend $350 annually
Straight-haired people spend $250 annually
Curlies are 30% more likely to use four or more hair products.
54% of curly-haired people use four or more
41% of straight-haired people use four or more
Curlies consider all four factors in product selection, straight-haired people only the top two:
• Price
• How easy it is to find
• Recommendations and online reviews
• Natural or green ingredients
Source: The Texture Trends Report from TextureMedia
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