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SEARCHSpending Habits: Curly vs. Straight. Will connecting with curlies power up your income? Here are the facts.
Will connecting with curlies power up your income? Here are the facts.
Curlies spend 40% more on commonly used hair products.
Curly-haired people spend $350 annually
Straight-haired people spend $250 annually
Curlies are 30% more likely to use four or more hair products.
54% of curly-haired people use four or more
41% of straight-haired people use four or more
Curlies consider all four factors in product selection, straight-haired people only the top two:
• Price
• How easy it is to find
• Recommendations and online reviews
• Natural or green ingredients
Source: The Texture Trends Report from TextureMedia
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