MENU
SEARCHJeff Mason, president of STX Software, LLC, recently announced the release of the company’s much-anticipated cloud-based management and marketing platform. Named STX Beacon, the new platform is anchored by SalesForce, known in software and ...
STX Software's cloud-based platform is called STX Beacon.
Jeff Mason, president of STX Software, LLC, recently announced the release of the company’s much-anticipated cloud-based management and marketing platform. Named STX Beacon, the new platform is anchored by SalesForce, known in software and financial circles as the world’s largest and most-innovative cloud computing company. Traditionally an Apple-exclusive innovator, STX made the move to accommodate demand for STX products by those owning other systems, and to enhance capabilities for developing the company’s first-of-their-kind features.
“We’re thrilled to be introducing Beacon to the salon industry, and thrilled to be partnered with SalesForce for this one-of-a-kind offering,” Mason says. “Beacon brings to the cloud the kind of elegant, easy-to-use software STX has long been noted for, and makes it available on any device, any time, anywhere. Furthermore, it is unique as the only industry software built on the SalesForce platform, making it one of the most secure, reliable, and technologically advanced systems available.”
Beacon contains the full range of features one would expect from STX for the management and marketing of a salon: Appointment Book; Online Booking; Client History; Payment Acceptance; Text and Email Appointment Reminders; Email Marketing; Inventory Control; Employee Management & Payroll; Rewards; Refer-A-Friend; Customization Options.
Under development for almost two years, the goal for Beacon was to have it embody the company’s tag line of “Manage Simply,” and it features the kind of functionality the industry has come to expect from STX – comprehensive, yet easy to use. Its anchor to the SalesForce platform is a major advantage; a Forbes 'Most Innovative Company' and a Fortune 'Most-Admired Software Company', the union means unsurpassed security, reliability, and innovation.
Beacon comes with a free 30-day trial. For more information about Beacon, contact Diana Mason at 800-766-4778 or email her.
About STX: STX Software, LLC was founded in 1981 as Salon Transcripts and was the first company to automate salon management and marketing. The company has always been the recognized leader in salon management innovation and is based in Orlando, Florida.
Originally posted on Salon Today
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai
The Good Patch is a leading wearable wellness patch brand, offering wellness and skincare patches that support everyday needs including energy, sleep, relaxation and more.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Ulta Beauty has announced its partnership with Black Beauty Roster to launch the pilot of All Textures Certification (ATC). The new program is aimed at addressing gaps in education within the beauty industry and raising the level of skills and guest satisfaction for all.
Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.
Salon owner, tech founder, and educator Universe Walker will bring her signature workshop, The Art of Dry Cutting, to Brooklyn on July 20, offering stylists a chance to deepen their understanding of shape, movement, texture, and dry cutting.
As part of our ongoing commitment to sharing resources that help beauty professionals stay informed, we thought it was worth introducing our audience to The Chatter and the unique perspective it brings to industry conversations.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
