THE EVENT: Synergy 2010, training for Pureology “PureArtists”
THE DETAILS: Eighty two PureArtists spent three days at the Trump Hotel in New York City, learning how to create and design in this “Indulge Their Artistry” themed program.
Maggie Mulhern・Beauty and Fashion Director, MODERN SALON
Synergy 2010, training for Pureology "PureArtists"
THE DETAILS: Eighty two PureArtists spent three days at the Trump Hotel
in New York City, learning how to create and design in this "Indulge Their
Artistry" themed program.
THE HIGHLIGHTS: Colour Ambassador Ruth Roche, owner of RARE by
Ruth Roche and Wendy Belanger, Pureology Artistic Director and owner of
Infl uence Salon, hosted the event. All artists in attendance were there to
grow their skill set and expand and explore their creativity. Workshops and
hands-on sessions were held to learn and create the new Expressions and
Expertise Collections.
LAUNCHED: "The Pure Form Cutting Methodology," including cutting techniques
designed to meet the needs of various types of color and styles, was
launched. The elements of Pure Form include Connect (the consultation),
Fabric (color and texture), Shape (silhouette) and Emotion (interior design).
THE LAST WORD: "There were several presentations that were particularly
insightful," said Kerri Woolsey, "the Social Networking presentation was
full of so many facts. I would love to take some of those statistics into my
salon to encourage everyone to utilize technology."
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PureArtists work together to create a new design.
PureArtist Darren Pena and Pureology Artistic Director Wendy Belanger work on a mannequin.
Ruth Roche cuts a model's hair on stage.
Ruth Roche (center) with PureArtists Sandra Dunn (left) and Julie Ann Werner-Muchow (right).
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.
Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.