THE EVENT: Synergy 2010, training for Pureology “PureArtists”
THE DETAILS: Eighty two PureArtists spent three days at the Trump Hotel in New York City, learning how to create and design in this “Indulge Their Artistry” themed program.
Maggie Mulhern・Beauty and Fashion Director, MODERN SALON
Synergy 2010, training for Pureology "PureArtists"
THE DETAILS: Eighty two PureArtists spent three days at the Trump Hotel
in New York City, learning how to create and design in this "Indulge Their
Artistry" themed program.
THE HIGHLIGHTS: Colour Ambassador Ruth Roche, owner of RARE by
Ruth Roche and Wendy Belanger, Pureology Artistic Director and owner of
Infl uence Salon, hosted the event. All artists in attendance were there to
grow their skill set and expand and explore their creativity. Workshops and
hands-on sessions were held to learn and create the new Expressions and
Expertise Collections.
LAUNCHED: "The Pure Form Cutting Methodology," including cutting techniques
designed to meet the needs of various types of color and styles, was
launched. The elements of Pure Form include Connect (the consultation),
Fabric (color and texture), Shape (silhouette) and Emotion (interior design).
THE LAST WORD: "There were several presentations that were particularly
insightful," said Kerri Woolsey, "the Social Networking presentation was
full of so many facts. I would love to take some of those statistics into my
salon to encourage everyone to utilize technology."
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PureArtists work together to create a new design.
PureArtist Darren Pena and Pureology Artistic Director Wendy Belanger work on a mannequin.
Ruth Roche cuts a model's hair on stage.
Ruth Roche (center) with PureArtists Sandra Dunn (left) and Julie Ann Werner-Muchow (right).
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
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One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International.
On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
The Good Patch is a leading wearable wellness patch brand, offering wellness and skincare patches that support everyday needs including energy, sleep, relaxation and more.
Ulta Beauty has announced its partnership with Black Beauty Roster to launch the pilot of All Textures Certification (ATC). The new program is aimed at addressing gaps in education within the beauty industry and raising the level of skills and guest satisfaction for all.
Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.