Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
The EXPRESS Lightening Service: How to Lighten up to 7 Levels ... in Seconds?
This tool allows colorists to fully process foil highlights in seconds with less damage than a comparable lightener processed at room temperature for 40 minutes. See it in action!
September 14, 2016
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Ever wish you could speed up the lightening process while also preserving the integrity of your client's hair? Pravana just launched a "must-have" for colorists, especially those specializing in creative color, global blonding, highlighting and more, allowing them to perform express lightening services that save time.
Pravana's Blonde Wand, a unique thermal lightening tool, allows colorists to fully process foil highlights in seconds with less damage than a comparable lightener processed at room temperature for 40 minutes.
Combined with Pure Light Crème Lightener, colorists can lift up to seven levels in as little as 10 seconds.
This is NOT a flatiron - the Blonde Wand is engineered specifically for special effects blonding and the plates do not make contact, allowing colorists to hover over the foils with ease and agility. Use The Blonde Wand to expedite foil highlight processing, provide clients with lunchtime lightening services, remove gold banding and more.
To aid in the lightening process, Pravana recommends using Pure Light Crème Lightener. Its mild and gentle formula is enriched with coconut oil to create a rich, creamy mixture. It’s ideal for both on and off-the-scalp lightening and special, heat-enhanced processing. According to Pravana, it’s the only approved lightener to be used with The Blonde Wand.
The consistency of the Pure Light Crème Lightener doesn’t drip or swell and there’s no need for lightener additives.
When used alone, Pure Light Crème Lightener lifts up to five levels, and up to seven with The Blonde Wand. The formula is versatile enough to use on sensitive clients.
For more information, visit www.pravana.com.
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