Looking Inward: With Community at Its Heart, Davines Reinvents Its Pro Channel for North America
The Davines Edit reflects the brand’s passion for people and planet.
by Anne Moratto
The Gold Standard: De Berardinis Salon
When the son of the owner of Greenwich, Connecticut’s De Berardinis Salon opened a second outpost in Manhattan’s chic Chelsea neighborhood, he not only decided against making it a carbon copy of the original salon’s decor—he went in the opposite direction.
by Lisa Doyle
July 11, 2011
1 min to read
Owner: Adrian De Berardinis
Website: www.deberardinis.com
Location: New York, New York
Opened: November 2007
Total square feet: 2,200
Salon setup: 16 color and styling stations
Construction time: 3 months
Construction cost: $700,000
Equipment/installations: Takara Belmont chairs, custom white lacquer furniture
When the son of the owner of Greenwich, Connecticut's De Berardinis Salon opened a second outpost in Manhattan's chic Chelsea neighborhood, he not only decided against making it a carbon copy of the original salon's decor-he went in the opposite direction. While the Greenwich salon is marked by dark woods, rich textures and a classic feel, the New York location was designed to be a light, bright haven.
"I wanted it to be stylish yet approachable-like a home or an elegant lounge, but not too stuffy," says owner Adrian De Berardinis.
Under the direction of interior designer/socialite Celerie Kemble, the result is an airy salon with accents reminiscent of old Hollywood, such as golden wall fixtures, multiple chandeliers and brushed metal mirrors. The clean lines of the white lacquer furniture-designed by De Berardinis himself-and the crisp, white salon chairs add a touch of elegance.
Gold accents add luxury and drama to the luminescent white salon.
Guests are greeted by an elegant, gleaming reception desk.
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