The Obliphica Line of Haircare by Amika gets its power by harnessing the properties of the Sea Buckthorn Berry. Native to Siberia, the Obliphica berry faces some of the harshest environmental conditions on Earth.
by Valeria Fanelli
November 14, 2012
1/8
1 min to read
The Obliphica Line of Haircare from Amika gets its power by harnessing the properties of the Sea Buckthorn Berry. Native to Siberia, the Obliphica berry faces some of the harshest environmental conditions on Earth. Obliphica is loaded with Omegas 3, 6, 9 and the exclusive Omega 7.
Typically only found in fish oil, Omega 7 helps keep free radicals at bay and aids in the production of collagen. Obliphica also contains more than 190 biologically active compounds and a high concentration of vitamin C. The rare Sea Buckthorn Berry has been known for its nourishing and healing powers, and also contains a high content of vitamins and minerals.
Ad Loading...
The Oil Treatment feeds and strengthens hair while eliminating frizz and adding shine. The treatment improves the health of hair and provides a smooth finish to any style. The natural molecules in the formula penetrate the surface of the hair to get to the root, sealing split ends, improving shine and elasticity.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
amika's new Stylist Circle is a community-first model designed to reflect and support the full spectrum of today's working stylists. Find out how you can join.