
At House of Wella New York Event, Wella Names the TrendVision North American Winners
Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.
In an evening of incredible artistry, Goldwell announced the global winners of their Color Zoom Challenge and debuted the new trend for 2014, Reallusion.

The Reallusion Trend for 2014
During the Goldwell Color Zoom Global Event 2013taking place in Los Angeles, October 5-7, the highlight of the three days was surely the Color Zoom competion, held Sunday, Oct. 6. With live judging taking place during the day, the winners of this hair coloring and styling challenge were announced before an international crowd at the Nokia Theatre in downtown Los Angeles.
This year, 72 national finalists competed in three categories: Partner, New Talent and Creative.
New Talent: For young, creative colorists with less than five years of professional experience
Gold--Taiwan's Kuku Soh
Silver--Silver to Jordi Schonwetter
Bronze--Alla Surkova, Russia
Creative: For color creations with Topchic, Colorance and Elumen – for experienced colorists.
Gold--Rutam Mirosav of Russia
Silver--Japan's Mieko Komura
Bronze--Heidi Helena vd Berg of South Africa
Partner: This category is for color creations by hairdressers who participate in shows or training for Goldwell
Gol--USA's Derrick Zeno
Silver--China's Jerry Zhang
Bronze--Francis Kok of the Netherlands
Guests were also treated to an exclusive preview of Goldwell’s new trend collection, Reallusion, described as a visual trip where "nothing is as it seems."

The Gold Medal winners and their models celebrate their wins: Kuku Soh from Taiwan, Derrick Zeno from USA and Rustam Mirasov from Russia.
More articles on Goldwell Color Zoom 2013 below:
By Anne Moratto | 10/03/2013 | WWW.MODERNSALON.COM | NEWS
The Goldwell Color Zoom Global Event 2013 will premiere in Los Angeles this weekend. From October 5-7, 3.500 hairdressers from all continents will gather for three days full of celebration, inspiration and education with the Goldwell team.
Read more
By Maggie Mulhern | 08/12/2013 | WWW.MODERNSALON.COM | FEATURES
Meet the finalists and learn more about competition at Goldwell's Color Zoom 13 training, led by Dimitrios Tsioumas and John Simpson.
Read more
By Maggie Mulhern | 06/17/2013 | WWW.MODERNSALON.COM | FEATURES
The finalists of the 2013 Color Zoom Challenge US Semi-FInalists have been announced. Get the details here.
Read more
By Lauren Salapatek | 04/19/2013 | WWW.FIRSTCHAIR.COM | NEWS
The search for trend setting colorists has begun—Goldwell has just announced their Color Zoom 2013 Beautify Challenge. Learn about this year's competition and see pictures of the trends.
Read more

Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.

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