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SEARCHI'm in Berlin with the whole crew from Wella and their 2,000 guests from 60 different countries. We’re here not just soaking up some culture and history, but watching the fantastic TREND VISION competition (more about that in a later blog). I am one of 120 members of the international press, invited here to enjoy the competition and learn more about new products and trends.
I'm in Berlin with the whole crew from Wella and their 2,000 guests from 60 different countries. We're here not just soaking up some culture and history, but watching the fantastic TREND VISION competition (more about that in a later blog). I am one of 120 members of the international press, invited here to enjoy the competition and learn more about new products and trends.
Today was particularly exciting because we met with Wella Global Creative Directors Josh Wood (color) and Eugene Souleiman (care and styling). The duo introduced us to the four trends they believe will not only inspire salon professionals for 2010, but will excite clients and ultimately build business in the salon.
The four trends (pictured here the Haute Couture….or more extreme looks) really show a great range in both shape and color. In their softer, more commercial versions, will work on just about any client.
TECHNO POETRY: This look is all about modern innocence and urban living. It's a celebration of the modern blonde with fluid lines and a reflective surface. Says Josh Wood "It's Alice in Wonderland meets 21st century."
MIDNIGHT STAGE: The look from this trend is young, exciting, sexy and burlesque. It's a very irreverent look and designed for the confident client who realizes her life is a stage. "The color looks like it was lit in a nightclub," says Josh Wood.
NOMAD COUTURE: It's all elegant and speaking in a universal language… global fusion and old couture glamour. This look is designed for the client that travels and benefits from eclectic cultural influences. According to Eugene Soulieman, "I drew inspiration from lots and lots of traveling for this look, especially around the Far East."
NATURE'S GODDESS: feminine, seductive silhouettes with fairytale glamour. This woman is confident and assertive and is inspired by nature. This hair is flowing and moves. "This is about strong, sexy women who have the confidence to relax with carefree, textured lock," says Eugene Souleiman.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
The Davines Edit reflects the brand’s passion for people and planet.
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
A live education series explores the ideas, collaboration, creative decisions and processes behind the winning work.
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai
The Good Patch is a leading wearable wellness patch brand, offering wellness and skincare patches that support everyday needs including energy, sleep, relaxation and more.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Ulta Beauty has announced its partnership with Black Beauty Roster to launch the pilot of All Textures Certification (ATC). The new program is aimed at addressing gaps in education within the beauty industry and raising the level of skills and guest satisfaction for all.
Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.
