MENU
SEARCHI'm in Berlin with the whole crew from Wella and their 2,000 guests from 60 different countries. We’re here not just soaking up some culture and history, but watching the fantastic TREND VISION competition (more about that in a later blog). I am one of 120 members of the international press, invited here to enjoy the competition and learn more about new products and trends.
I'm in Berlin with the whole crew from Wella and their 2,000 guests from 60 different countries. We're here not just soaking up some culture and history, but watching the fantastic TREND VISION competition (more about that in a later blog). I am one of 120 members of the international press, invited here to enjoy the competition and learn more about new products and trends.
Today was particularly exciting because we met with Wella Global Creative Directors Josh Wood (color) and Eugene Souleiman (care and styling). The duo introduced us to the four trends they believe will not only inspire salon professionals for 2010, but will excite clients and ultimately build business in the salon.
The four trends (pictured here the Haute Couture….or more extreme looks) really show a great range in both shape and color. In their softer, more commercial versions, will work on just about any client.
TECHNO POETRY: This look is all about modern innocence and urban living. It's a celebration of the modern blonde with fluid lines and a reflective surface. Says Josh Wood "It's Alice in Wonderland meets 21st century."
MIDNIGHT STAGE: The look from this trend is young, exciting, sexy and burlesque. It's a very irreverent look and designed for the confident client who realizes her life is a stage. "The color looks like it was lit in a nightclub," says Josh Wood.
NOMAD COUTURE: It's all elegant and speaking in a universal language… global fusion and old couture glamour. This look is designed for the client that travels and benefits from eclectic cultural influences. According to Eugene Soulieman, "I drew inspiration from lots and lots of traveling for this look, especially around the Far East."
NATURE'S GODDESS: feminine, seductive silhouettes with fairytale glamour. This woman is confident and assertive and is inspired by nature. This hair is flowing and moves. "This is about strong, sexy women who have the confidence to relax with carefree, textured lock," says Eugene Souleiman.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.
This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.
Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.
Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
The Davines Edit reflects the brand’s passion for people and planet.
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
