
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
It’s a new year, and the style spotlight is on textured hair. Top texture experts share their predictions on what will be this year’s hottest curl trends.
It’s a new year, and the style spotlight is on textured hair. Top texture experts share their predictions on what will be this year’s hottest curl trends.

Alanna York
Brian and Sandra Smith
Matrix artistic directors
This year is defined by minimalism and natural beauty. We see easy elegance for spring in polished ponytails, graceful braids and bouncy blowouts. Still, nothing is too perfect or impeccable—deconstructed waves and undone knots and twists prove having a bit of an edge is as chic as ever.
“You can see it in TV ads and most facets of popular culture: Natural hair is becoming the must-have style for many women. More and more women with texture are turning away from relaxers and extensions to prevent damage and breakage. Now there’s a different kind of shift underway—keeping your hair in its natural state and manipulating and refining texture with product, tools and techniques.”

Anthony Dickey
Kevin Murphy
Editorial stylist and founder of Kevin.Murphy products
“The 1970s wave—think Janis Joplin/mermaid waves. The undone look is a simple idea, but not as easy to achieve as one would think. Texture is one thing and frizz is another and they should not be confused. Frizz is a hard pill to swallow for most women, but to make hair modern, clients need to let go a bit.
“The Afro set will be another trend. This is a method of using a large pin and wrapping the hair around in a figure-eight pattern. This look is great for achieving lots of volume—it’s about embracing texture and going wild. It has a lot to do with freedom and rounder shapes in hair cuts, lots of layers and a shorter length to make a sort of mini fro.”

Brian and Sandra Smith
Cyntelia Abrams
Marketing coordinator for Design Essentials
“Big, messy curls, waves, twist sets and braid outs—I love hair that is purposely messy with some frizz and wildness to it. Even if you’re natural, I’m an advocate for trims and texture with shape.”

Christo
Anthony Dickey
Founder of Hair Rules
“Growing it out and chopping it off! Once women have embraced their natural waves, curls and kinks, many are opting for dynamic, short styles that showcase their unique textures.” “Protective styling is on the upswing, with clients looking for styles that last longer. Many clients with kinkier textures are requesting more braids and twists; and curlier clients are getting more blow outs and looking for more enduring styles they can maintain effortlessly at home.”

Cyntelia Abrams
Christo
Owner of Christo Fifth Avenue
“Long curls—fringe is outdated for long hair this season. The hair cut trend will be long, diagonal layers that give lift and a lot of movement for a sexy, airy look. It’s very versatile and can be carried off by all hair textures.
“For medium curls, the trend will be one length with very few layers in the front (preferably done with a single-plate sharp shears for more texture). Fringe is welcome with medium lengths to create a sexier look; however, make sure the curls are not tight. This is one of my favorite styles because it can be worn either curly or straight.
“For short curls I suggest the crop. It is super short with long, full bangs and diagonal layers toward the face. This style is for women with loose curls.”

Diane Cole Stevens
Roni Griffin
Director of marketing and business development for Universal Beauty Products
“Some of the biggest trends will be natural hair colors using non-ammonia based color and bigger styles. People with textured hair will be more comfortable rocking bolder styles due to natural hair becoming more accepted worldwide.”

Efrain Leiva
Jonathan Torch
Founder of Toronto’s Curly Hair Solutions and the Curly Hair Institute
“Texture is now trending in 2012. It has been a while coming, but now it’s here in full swing. Clients and stylists have embraced what they have, and they have learned how to manage, manipulate and get their curls under control and how to show them at their optimum.”

Heath Grout
Veronique Morrison
Director of education at Mizani
“Curly and textured-hair clients, both male and female, are embracing their natural beauty and finding new options for their curls, twists, and locs. They are rocking both trendy and conservative looks with confidence and ease of maintenance. Male clients are moving into the professional forefront with locs and braids.”

Jonathan Torch
Alanna York
President of Use Me Products
“Bigger is better and frizz is fine too, even for everyday wear. With color I really love the ombre technique of lightening the ends. To get a similar effect on textured hair, lighten six to eight (depending on hair thickness) large, vertical panels at the nape of the neck with varying color placement. This creates an edgy look for a youthful, rocker feel, while staying in the realm of age-appropriate trends.”

Kevin Murphy
Morgan Willhite
Stylist Ouidad Santa Monica
“Usually we are fighting the pyramid effect in a curly bob, but a curly, chin-length bob, all one length with no layering is now hot. A full, curly blunt fringe is also hot. Bangs look great with a bob as well as with a layered, long hair cut. Don’t be skimpy with the density. I’m talking blunt, thick, chunky bangs! “Short hair can be feminine—finally—and this works for curly hair as well. But there is no in between—it’s all or nothing. When going short with curly hair, you must go short enough in order for it to not look like a Q-tip.”

Morgan Willhite
Diane Cole
Stevens Nioxin design team member, owner of Cole Stevens Salon in Washington, DC
“For trend-loving clients who aren’t afraid to go with the style flow, the bright colors and lookat- me shapes this season will be a nice change from long locks and ombre color. Many women Level 6 and below have inspired spring’s trend of depth, shine, texture and movement. Bold, deep rich color—almost liquid lacquered black and dramatic, dark brown with violet undertones will be beautiful. Rounded geometric shapes for shorter lengths with shattered ends will be worn by the women who don’t mind a lot of attention. Finishing for these geometric shapes will have lots of natural-looking wavy textures.”

Roni Griffin
Efrain Leiva
Farouk creative artist/texture specialist
“This year, I expect to see evolution of the styles from 2011; luxurious revivals that will bring re-enforcement to last year’s styles. We will go from long and bouncy homemade curl styles to the quickie hair style, the perfect combination of homemade and not-finished look. It will be stylish and careless at the same time. These styles will range from long to medium and, of course, short pixies will be fashionable as well. Side parting will continue and some side bangs; however, center part and very short fringe could be a great option. I see a lot of texture coming back with braids, side ponytails and softer looks with a little traditional French twist.”
Heath Grout
Creative director for TIGI Academy of Advanced Hairstyling
“There is a fusion of new technology in products with a return to traditional hair styling techniques. Setting and styling meet to transform retro waves and texture in new directions.”

Allen Ruiz
Allen Ruiz
Owner of Jackson Ruiz SalonSpa
Women with straight hair want to jump on the texture trend, too. Sometimes, the challenge in texture comes not from working with curly hair, but creating it. Ruiz demonstrates how to get bombshell texture from perfectly straight hair.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
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The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

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One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

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Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

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The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai