MENU
SEARCHDo you ever ask yourself how salon manufacturers get their advance news on fashion, scent and packaging trends? The answer, for some, is to get predictions from professional “trend-watchers.”
Do you ever ask yourself how salon manufacturers get their advance news on fashion, scent and packaging trends? The answer, for some, is to get predictions from professional “trend-watchers.”
Trend-watching experts make it their business to keep on top of consumer trends and global marketing and do field research to uncover important developments. Both Matrix and Goldwell, among several other U.S. marketers, include the insights of trend-watchers in their mix.
Kurt Lowell, vice president, Matrix Global Market Research, stays current by monitoring a host of information channels. “Depending on our source, we may receive updates quarterly or annually. We are also linked into what L’Oreal [Matrix’s parent company] monitors from their global connections.”
“We use a net of trend scouts,” says Tanja Schnaar, Trend Research & Initiative manager for Goldwell. “We use two trend agencies, HTP Concept with headquarters in Berlin, Germany, and desgrippes in Paris. Both have trend scouts and subsidiaries located internationally in all fashion-competent cities such as New York, Milan, Tokyo and London.”
Because desgrippes is fashion-oriented, Schnaar receives reports twice a year. “It is analogous to the summer and winter collections of the big designers. From HTP concept, we get an annual study and analysis of trends in December of each year.”
Schnaar has had very good experiences with both agencies and scouts. “We use their trend predictions data as a base to develop Goldwell’s trend hair style and color collection, Trend Zoom.”
According to Matrix’s Lowell, “Trends are marathons, not sprints, and evolve over time. Because they are dynamic and fluid, it is important to continually monitor them to maintain sensitivity to changes that may occur. Trend-watching certainly plays a role in our ability to forecast and then act on social or demographic opportunities.”
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai
The Good Patch is a leading wearable wellness patch brand, offering wellness and skincare patches that support everyday needs including energy, sleep, relaxation and more.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Ulta Beauty has announced its partnership with Black Beauty Roster to launch the pilot of All Textures Certification (ATC). The new program is aimed at addressing gaps in education within the beauty industry and raising the level of skills and guest satisfaction for all.
Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.
Salon owner, tech founder, and educator Universe Walker will bring her signature workshop, The Art of Dry Cutting, to Brooklyn on July 20, offering stylists a chance to deepen their understanding of shape, movement, texture, and dry cutting.
As part of our ongoing commitment to sharing resources that help beauty professionals stay informed, we thought it was worth introducing our audience to The Chatter and the unique perspective it brings to industry conversations.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
