
Looking Inward: With Community at Its Heart, Davines Reinvents Its Pro Channel for North America
The Davines Edit reflects the brand’s passion for people and planet.
Between his barbershop beginnings and his O.B.E. (Officer of the British Empire) award, Trevor Sorbie pioneered The Wedge, The Chop and The Scrunch. Vidal Sassoon says of his former artistic director that he combines “original thinking with superb technical ability.” Anthony Mascolo acknowledges him as “one of the best hairdressers ever—directionally and creatively.” No wonder he won British Hairdresser of the Year an unrivaled four times.
His Work:
Between his barbershop
beginnings and his O.B.E. (Officer of the British Empire) award, he
pioneered The Wedge, The Chop and The Scrunch. Vidal Sassoon says of
his former artistic director that he combines "original thinking with
superb technical ability." Anthony Mascolo acknowledges him as "one of
the best hairdressers ever-directionally and creatively." No wonder he
won British Hairdresser of the Year an unrivaled four times.
Why He's Influential:
Enough awards and editorial credits to fill this page, and a TV
catalogue including GMTV, This Morning, Call My Bluff, Through the
Keyhole, Watchdog and Faking It. He's the only hairdresser to have
become so famous that his vocation has been a question on Who Wants to
be a Millionaire? and The Weakest Link.
Who Influences Him:
"My mentor was Vidal Sassoon, who I worked for in the '70s. He taught
me discipline in hairdressing and instilled in me that what you put in,
you get out. His philosophy was that it was a tireless struggle to
achieve the ultimate in hairdressing-there are no shortcuts; you simply
have to put in the time and effort and you'll be rewarded."

The Davines Edit reflects the brand’s passion for people and planet.

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Sponsored by BeautyWorld Dubai

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As part of our ongoing commitment to sharing resources that help beauty professionals stay informed, we thought it was worth introducing our audience to The Chatter and the unique perspective it brings to industry conversations.