MENU
SEARCHVance Marketing Solutions will host a seminar on digital marketing strategies at the 25th Annual Western Buying Conference
Vance Marketing Solutions will host a seminar on digital marketing strategies at the 25th Annual Western Buying Conference, which will be held January 14-15, 2010 at Bally's Hotel and Convention Center in Las Vegas.
Vance Marketing Solutions is a division of Vance Publishing Corp., parent company of Modern Salon Media. Tom Denison, vice president of Vance Marketing Solutions, will present "The Art of the Possible-Digital Marketing Strategies and Tactics to Grow Your Business in the Salon Industry," at 7:30 a.m. January 14 in Palace Room 6 and 7 at Bally's.
The seminar will outline strategies for maximizing the profit potential of websites by creating sites that encourage traffic and generate leads. Topic highlights will include: converting site visitors to customers, search engine optimization, improved e-mail marketing, utilizing social networking sites, connecting with the mobile market and integrating digital and print advertising.
REGISTER NOW
Denison manages more than 65 websites, 88 e-newsletters and seven mobile sites within Vance Publishing. He has held positions at several high profile agencies, including Agency.com, iCrossing and Performics (now Google Affiliate Network).
Vance Marketing Solutions is an integrated marketing arm offering offline and online marketing consultation and execution for clients. It offers a complete range of services including website development, search engine optimization, social media marketing, mobile marketing, web analytics, content marketing and online TV shows. The company has directed the redesign and development of several websites including modernsalon.com, Modernsalonlearning.com, beautyschooladvisor.com and recently organized a successful training webinar for Product Club that attracted more than 1200 salon professionals.
For more information, or to schedule a free consultation with a staff member of Vance Marketing Solutions, visit vancemarketingsolutions.com or westernbuyingconference.com.
Contact Tom Denison at tdenison@vancepublishing.com or Anya Cheng at acheng@vancepublishing.com.
Vance Marketing Solutions will host a seminar at the Western Buying Conference.
Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.
Salon owner, tech founder, and educator Universe Walker will bring her signature workshop, The Art of Dry Cutting, to Brooklyn on July 20, offering stylists a chance to deepen their understanding of shape, movement, texture, and dry cutting.
As part of our ongoing commitment to sharing resources that help beauty professionals stay informed, we thought it was worth introducing our audience to The Chatter and the unique perspective it brings to industry conversations.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
The 2026 Faces of Sola Visionaries encompass industry leaders driving innovation and meaningful change on their own terms.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
A new professional smoothing collection designed to help stylists control frizz and humidity while maintaining natural-looking results.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
