MENU
SEARCHWella Professionals is now accepting entries for the 2012 International Trend Vision!
Each year, Wella Professionals challenges you to bring the best in talent and creativity with Trend Vision, the annual international competition. And, guess what, Wella is NOW accepting entries for this year!
ENTER NOW for your shot at setting the trends, showing off your talent, and for the opportunity to compete live at the international finale in Madrid, Spain, with an all-expenses paid trip! What's more, winner will also receive tons of media coverage, training with some of the industry's finest educators, and the change to participate in Wella events throughout the year—including New York's Mercedes Benz Fashion Week!
So.... how you do enter?? Check it out..
1: Choose one of the four trends to interpret. These 2012 styles were created by Wella's Global Creative Directors Eugene Souleiman and Josh Wood, alongside the Wella Creative Team.
For this photo shoot, Wella artists Paul Nasrallah, and Sonya and Christopher Dove, interpreted the Blaze trend, featured in the March issue of MODERN SALON.
2: Capture an award-worthy pic of your trend interpreted on your model.
3: Then, fill out the form and submit your entry online by June 30th, 2012.
4: The US winner will compete LIVE in the International Trend Vision Awards!
WANT MORE TREND VISION INSPIRATION? In the March issue of MODERN SALON, Wella artists Paul Nasrallah and Sonya and Christopher Dove interpreted the Blaze trend, in both a salon-friendly and haute couture interpretation... check out the full story for further insiration!
Hair: Christopher Dove, Sonya Dove, Paul Nasrallah, for Wella Professionals
Photography: Roberto Ligresti
Make-up: Eric J. Allen for ericjallen@dripbook.com
Fashion styling: Amanda Durham for Chic Little Devil Style House
Check out the below video to recap last year's Trend Vision to see what makes the event so exciting!
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai
The Good Patch is a leading wearable wellness patch brand, offering wellness and skincare patches that support everyday needs including energy, sleep, relaxation and more.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Ulta Beauty has announced its partnership with Black Beauty Roster to launch the pilot of All Textures Certification (ATC). The new program is aimed at addressing gaps in education within the beauty industry and raising the level of skills and guest satisfaction for all.
Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.
Salon owner, tech founder, and educator Universe Walker will bring her signature workshop, The Art of Dry Cutting, to Brooklyn on July 20, offering stylists a chance to deepen their understanding of shape, movement, texture, and dry cutting.
As part of our ongoing commitment to sharing resources that help beauty professionals stay informed, we thought it was worth introducing our audience to The Chatter and the unique perspective it brings to industry conversations.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
