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SEARCHWella Professionals is now accepting entries for the 2012 International Trend Vision!
Each year, Wella Professionals challenges you to bring the best in talent and creativity with Trend Vision, the annual international competition. And, guess what, Wella is NOW accepting entries for this year!
ENTER NOW for your shot at setting the trends, showing off your talent, and for the opportunity to compete live at the international finale in Madrid, Spain, with an all-expenses paid trip! What's more, winner will also receive tons of media coverage, training with some of the industry's finest educators, and the change to participate in Wella events throughout the year—including New York's Mercedes Benz Fashion Week!
So.... how you do enter?? Check it out..
1: Choose one of the four trends to interpret. These 2012 styles were created by Wella's Global Creative Directors Eugene Souleiman and Josh Wood, alongside the Wella Creative Team.
For this photo shoot, Wella artists Paul Nasrallah, and Sonya and Christopher Dove, interpreted the Blaze trend, featured in the March issue of MODERN SALON.
2: Capture an award-worthy pic of your trend interpreted on your model.
3: Then, fill out the form and submit your entry online by June 30th, 2012.
4: The US winner will compete LIVE in the International Trend Vision Awards!
WANT MORE TREND VISION INSPIRATION? In the March issue of MODERN SALON, Wella artists Paul Nasrallah and Sonya and Christopher Dove interpreted the Blaze trend, in both a salon-friendly and haute couture interpretation... check out the full story for further insiration!
Hair: Christopher Dove, Sonya Dove, Paul Nasrallah, for Wella Professionals
Photography: Roberto Ligresti
Make-up: Eric J. Allen for ericjallen@dripbook.com
Fashion styling: Amanda Durham for Chic Little Devil Style House
Check out the below video to recap last year's Trend Vision to see what makes the event so exciting!
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Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.
This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.
Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.
Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
The Davines Edit reflects the brand’s passion for people and planet.
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
