Keratin Complex has announced a new partnership with SalonCentric and State|RDA to carry their keratin-enhanced portfolio nationwide.

Keratin Complex products are powered with proprietary Signature Keratin to help deliver healthier, stronger and smoother hair for all hair types. SalonCentric will now carry the Keratin Complex customizable keratin treatment portfolio inclusive of award-winning NKST, NKSTB, EBO, PBO and all-new maximum manageability treatment, KCSMOOTH™. They will also carry the full portfolio of keratin-enhanced aftercare products to maintain the longevity and effectiveness of the treatments at home.

“We are tremendously excited about the expansion of our relationship with SalonCentric," says Noah LeFevre, President of Keratin Complex. "They have served as exceptional partners for Keratin Complex and this natural extension of our business relationship will serve us both well, and only help to enhance our brand image as having the best and most successful suite of smoothing products in the marketplace.” 

Keratin Complex will launch April 1 in SalonCentric nationwide.

“We are very excited to expand our relationship with Keratin Complex through both a national footprint and a broader assortment of their award-winning smoothing products,” says LeAnn Bobitt, SVP of Partner Brands for SalonCentric. “At SalonCentric we are committed to offering the best and most innovative brands – like Keratin Complex – that support product and customizable services for all hair types.”