Seen and Heard at America's Beauty Show 2025
Another ABS is in the books. Here are some of our our favorite moments, and favorite memories, from the show floor, in the classroom, and onstage.
by Anne Moratto
News
New Hair Care Collection from Pro Hair Color Brand PRAVANA
PRAVANA Care is a clean, salon-quality collection of twelve shampoos, conditioners, and treatments designed to nourish, strengthen, and extend the vibrancy of color-treated hair.
by Staff
Great Lengths Introduces The GL Collective: A New Era of Hair Expertise
Celebrity hairstylist Marc Mena and renowned Nine Zero One Salon Owners, Nikki Lee and Riawna Capri are announced as Pro Brand Ambassadors for extension brand Great Lengths.
by Staff
John Paul Mitchell Systems Announces Pro Partners Program
This new initiative aims to amplify collaboration with top influencer hairdressers to create exclusive JPMS product content.
by Staff
Corina Santoro to Lead Milady as General Manager
This industry veteran will lead the next era of innovation and customer-focused growth.
by Staff
DermapenWorld Appoints Tracey Hughes as General Manager of Global Haircare Division
DermapenWorld, the #1 global leader in microneedling technology, proudly announces the appointment of Tracey Hughes as General Manager for its Global Haircare Division, leading the EXO-GROW™ Brand.
by Staff
Salon Pros Could Be at Risk for Providing Gender-Affirming Haircuts
A proposed bill in Arkansas could mean that a salon professional who provides a haircut aligned with a minor’s gender identity, even at the request of the parent or guardian, could be exposed to civil liability.
by Anne Moratto
Minerva Beauty Introduces 3D and Augmented Reality (AR) for an Enhanced Online Shopping Experience
New interactive tools help salon and spa owners visualize furnishing before purchasing.
by Staff
Sonya Dove Will Guide Intercoiffure America Canada as Artistic Director
Sonya Dove, one of the most-awarded hairdressers in professional beauty, and Wella Professional's Global Creative Ambassador for over 35 years, has influenced the careers of thousands of salon professionals, sharing her acquired knowledge of of color and style via a warm and generous teaching style.
by Staff
Nearly 200 Cosmetology Students Named to Beacon Class 2025
The Professional Beauty Association (PBA) announced the Beacon Class of 2025, the newest group of emerging talent poised to shape the future of the industry. Nearly 200 students from across the US were accepted. Students receive exclusive access to industry experts and education.
by Staff
An Educational Retreat Where Science Meets Service
The Texture vs Race Summit (TVR), founded by industry changemaker Keya Neal, May 4-6, 2025 in Baltimore, is partnering with Myavana, a beauty technology company focused on hair analysis through artificial intelligence.
by Staff
The EVOlution of the Solano Hair Dryer Has Arrived
For a stylist, the right tools make all the difference. Whether you're creating sleek finishes or managing thick, frizzy textures, you need a dryer that works as hard as you do. Meet the all-new Solano® EVO Intelligent Dryer—engineered for performance, durability, and speed, so you can deliver flawless results, day after day.
by Staff
Wella Elevates Its Sparkling Roster of Global Ambassadors
The appointment of two bright industry stars demonstrate the brand's commitment to artistry and excellence. During it's Diamond Anniversary, Wella Professionals has appointed Nikki Lee as Global Ambassador and elevated Briana Cisneros from North American to Global Ambassador.
by Anne Moratto
The Power and Importance of Black Barbershops
Barbershops have always been more than a place to get a haircut and a shave. They are community spaces, and Steven Wren, a Wahl Pro Educator and barber, discusses how shops in traditionally Black and African-American communities have special significance.
by Anne Moratto
MY SALON Suite Builds on Record-Breaking 2024 with Major Growth Initiatives in 2025
A leading salon suite franchise, MY SALON Suite shares some 2024 highlights while looking to the future with plans for addition growth, new strategic partnerships, and industry recognitions.
by Staff
OLAPLEX Unveils Next Chapter With a Bold Vision for Foundational Hair Health and Innovation-Led Future
OLAPLEX, the pioneering bond-building brand, redefines hair health with a new brand identity, groundbreaking innovation in scalp, and a commitment to empowering stylists worldwide.
by Staff
BREAKING: The 2025 North American Hairstyling Awards Finalists Announced
Finalists for "the Oscars of beauty" were announced live, onstage, at Premiere Anaheim. The Professional Beauty Association's Leslie Perry revealed the finalists for this prestigious award.
by Anne Moratto