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Expert Advice
Expert Advice

SOCIAL MEDIA VIDEO - Best Practices

Maggie Mulhern | January 15, 2018

One of the highlights of the National Redken Artist Connection (NRAC) held this past weekend in Austin, Texas, was the “Social Training” session held by Aditi Sharma, Redken’s AVP PR & Social. “If you don’t embrace this platform” she says, “it will stunt your growth. If you don’t move to video, you’ll be left behind.” Best Practices here.

Hair Cutting
Hair Cutting

How to Shake Up a Boring Bob

Maggie Mulhern | January 11, 2018

Mio Sota, top hairdresser, Color Zoom Winner (Partner Category) and top artist at Trio Salon, Chicago, Ill., loves a good bob, but also loves to offer her clients options if they want to "shake it up a bit." According to Sota, "This simple technique adds a little movement and a fresh finish without changing the overall shape." Video demo here.

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