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In The Know|News|Jul 11, 2011

Joico sponsors Oscars lounge, give products to celebrities

Joico recently became the exclusive hair care sponsor for the Stuart Weitzman Oscar Style Lounge in West Hollywood and gave beauty products to celebrities such as Jessica Lowndes of "90210," Perry Reeves of "Entourage," Melissa Rycroft of "The Bachelor" and "Dancing with the Stars," Brooke Burns of "Melrose Place," and Abigail Spencer of "Mad Men."

by Staff
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In The Know|News|Jul 11, 2011

What's new at Cosmoprof 2010

Daniela Ciocan, director of marketing for SoGeCos Americas/Cosmoprof North America has implemented newinitiatives for Cosmoprof North America such as Discover Beauty and the International Buyer Program—whichhave raised awareness and set the bar for beauty industry shows across the country. Here, she reveals what’s new this year at Cosmoprof.

In The Know|News|Jul 11, 2011

Vidal Sassoon The Movie Premieres!

Tony Beckerman was a key player in the Vidal Sassoon story. In the 1960s he started as an assistant and grew to be the Director of Training for the company. It was Tony who actually brought the Sassoon method of cutting to the United States. He attended the premiere of Vidal Sassoon the Movie and shares with MODERN SALON Beauty and Fashion Director Maggie Mulhern his feelings about the film.

In The Know|News|Jul 11, 2011

Georgia Salon Gets a Taste of Hollywood

Movie buffs and Hollywood fans got a thrill recently in Alpharetta, Georgia, when The Joneses came to town. No one was more excited, though, than Muse Salon and Spa owner Daniel Jones. The movie’s production team selected his upscale salon as the perfect setting for scenes with Demi Moore’s character, who visits to gossip with her stylist.

by Melissa Hill
In The Know|News|Jul 11, 2011

Professional Items For Use in the Salon

We love keeping it all in the family. Shauky Gulamani, President of CHI HOME, was instrumental in the development of the fabulous Chi product line of high end salon appliances. Gulamani has come up with a line of consumer appliances that have all the professional and high end technology working in their favor.

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In The Know|News|Jul 11, 2011

SHE Red Hair Extensions and Dina Manzo

I came across this story and I thought it was such a great thing that SO.CAP.USA is doing along with Real Housewives of New Jersey's Dina Manzo. As part of "Ladybug Month" in order to raise awareness for pediatric patients and their families at St. Joseph's Children's Hospital in Paterson, NJ, participating salons are distributing a single red hair extension to supporters of the cause. The Project Ladybug Lucky Locks extension may be seen in Dina’s hair during Season Two episodes of The Real Housewives of New Jersey beginning May 3rd.

In The Know|News|Jul 11, 2011

Eco Brides

Brides have so many things to think about as they plan their wedding day that “going green” may not even be on their radar. Aveda is changing that. The company is partnering with designer Adele Wechsler and her Eco Couture wedding designs to host regional bridal events that are full of tips on being gorgeous and green at the same time.

by Jan Hillenmeyer
In The Know|News|Jul 11, 2011

Beauty Italian Style

The 43rd annual Cosmoprof Worldwide Bologna event just concluded and word is that the international beauty expo was the usual phenomenal success despite the unforeseen travel interruptions caused by Icelandic volcanic ash stalling European air travel. Despite that, show organizers report that attendance was up almost 5 percent over last year.

by Jan Hillenmeyer
In The Know|News|Jul 11, 2011

Joico Supports Sandpiper Charity

Beverly Hills fashionistas gathered recently for the annual fundraising fashion show to benefit Sandpipers, an organization that assists underprivileged individuals and families in Southern California’s South Bay communities.

by Staff
In The Know|News|Jul 11, 2011

Hair Emergency?

Don't you wish you had a kind of first aid kit for your hair emergencies. Well, today is your lucky day because Zotos' Hair Rescue comes equipped with 7 different treatments for the common hair problems. Whether your clients are suffering from frizzy locks to environmental buildup, there's bound to be a treatment for them in this kit.

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