Savvy Marketing Plan
Want to make a splash on national TV? The savvy marketers at Farouk figured out the perfect plan.
Want to make a splash on national TV? The savvy marketers at Farouk figured out the perfect plan.
best-selling texturizing styling products
Gigi hair removal product line is keeping its popular and trusted formulations, but the products are getting a new look.
The NovaLash Individual EyeLash Business Builder Kit includes all the items necessary to embark on a successful eyelash extension business.
Coola organic sun care products are hypoallergenic, PABA- and paraben-free, perspiration resistant and non-irritating.
Thermal Colour Wraps from Product Club are constructed of polystyrene with a non-slip texture for easy handling and application. Thermal Wraps require only one fold and easily re-seal after checking processing.
The Sterling Definitions Trimmer by Wahl is the newest generation of appliances for trimming, shaving and outlining.
ISO is adding a fresh spin to Option Waves, its damage-free permanent wave line. ISO has eliminated “perm odor” and replaced it with a fresh scent resulting from an infusion of chlorophyll. The green plant pigment penetrates the cuticle and absorbs odors.
Dieci Colori’s Complete Face is the ideal retail item for your on-the-go clients. Micronized minerals, with light-reflective properties, hide imperfections protect and correct skin tones, all while being simple and stylish. Contains a shimmering multi-colored mineral powder, three eye shadows, blush and a shadow eyeliner. Available at diecicolori.com.
Joico is introducing new and “greener” versions of its popular JoiMist, JoiShape and K-Pak hair sprays that are in full compliance with new national guidelines for reduced VOCs (55 percent) in aerosol products. These re-staged sprays are reaching salons ahead of the legal compliance deadline date and have also been reformulated for increased styling and holding effectiveness.
Satin Smooth is making it easier than ever for technicians and clients to achieve silky smooth skin with its gentle Wild Calendula Flower and Tea Tree Oil, and Wild Natural Cherry hair removal products.
OPI has taken six of its most popular shades and released them in the very hot and trendy new matte finish. The impact is straight from the fashion runway and the look is new, edgy and confident. A few caveats: OPI Matte does not wear as long as original OPI lacquer and clients should not use base coat, top coat, drying drops or hand lotion with these lacquers.
Students from the three Illinois locations of Pennsylvania-based Empire Beauty Schools gathered at the flagship school in Lisle, Illinois, for a day of training in combating domestic abuse. Empire has partnered with National Cosmetology Association’s Cut it Out program to teach salon professionals to recognize the signs of abuse.
The Discover Beauty section of CPNA is attracting
P&G has announced the following executive promotions
For salons and spas that retail of offer free samples,
Belvedere and Freestylist have announced